Walmart SWOT Analysis 2022

Walmart SWOT Analysis 2022

Walmart SWOT Analysis: In this modern era, people’s lifestyle is updating day by day, due to that, their demands are increasing extremely. With this updating lifestyle, the businesses are also expanding more and more.

On the other hand, if the customers are not satisfied with the company then, unfortunately, it may be wind up, which is a big peril for the business. Hence, the SWOT analysis is a very important part of insight into this current market.

The Walmart SWOT Analysis 2021 elaborates the company’s Internal Factors (Strengths, Weaknesses),  and External Factors (Opportunities, and Threats).

It will give a visual overview of the company’s policy, situation, and potentiality. In addition, If anyone wants to begin a business with Walmart inc., then SWOT Analysis of Walmart is the main source.

Walmart SWOT Analysis
Walmart SWOT Analysis

An Overview of Walmart:

Walmart ( Formerly: Wal-Mart Stores, Inc.) is a popular world’s largest retail corporation in the United States, as well as it is the world’s largest company by revenue. It operates a chain of hypermarkets, discount department stores, and grocery stores.

Company Name
Walmart Inc.
Logo Walmart Logo
Industry Type Retail Public Corporation
Founded July 2, 1962 (in Rogers, Arkansas)
Founder Sam Walton
Bentonville, Arkansas, U.S.
Number of locations
11,443 stores worldwide (January 31, 2021)
Area served
Doug McMillon (President, CEO)
  • Electronics
  • Movies, music, and games
  • Home and furniture
  • Home improvement
  • Clothing
  • Footwear
  • Jewelry
  • Toys
  • Garden supplies
  • Health and beauty
  • Pet supplies
  • Sporting goods and fitness
  • Auto
  • Photofinishing
  • Craft and party supplies
  • Grocery
Revenue Increase US$559.2 billion (in 2021)
Annual Net income
Increase US$14.88 billion (in 2020)
Owner Walton family (50.85%)
Number of employees
  • 2.2 million, Worldwide (2020)
  • 1.5 million, U.S. (2017)
  • 700,000, International
Main Competitors Alibaba, Amazon, Costco, Dollar General, Dollar Tree, Kohl’s, Macy’s, Sears Holdings, Target, and many other retailers/wholesale companies.

Walmart SWOT Analysis

This SWOT analysis of Walmart addresses the firm’s powers, weaknesses, growth opportunities, and threats. Read this article and get a detailed plan of this retail giant store through the SWOT Analysis of Walmart 2021.

SWOT Analysis of Walmart
SWOT Analysis of Walmart

The Strengths of Walmart

  • One of the major strengths of Walmart is its brand name which is well-known around the globe.
  • Walmart efficiently maintains its resources including information methods, supply chain systems, delivery facilities, knowledge, and other skills. They track down their inventory, sales, and everything technologically.
  • Because of, its low product prices, it became a household name. Walmart is able to purchase its products in large quantities so it gives a big discount. Customers pay less at Walmart than other stores.
  • Employees are the key assets of Walmart. It hugely invests its time and money in developing and managing its employees.
  • It can hire people from any country it wants. So, for hiring skilled people and people from other cultures, it can set up a new retail shop in a new place easily.
  • Walmart has abroad technological advancement, which makes their work much easier than its competitors.

The Weaknesses of Walmart

  • Due to naming bigger discount Store. If the price goes up, people will start leaving the products of Wal-Mart. That’s why the company cannot offer a bigger price and make more profit. 
  • Several times, Walmart has received criticisms and claims regarding its employees. Low wages, inadequate healthcare, and poor working conditions are a few of the issues that can be affected the brand name.
  • Many high-end specialty retailers have the upper hand in bringing quality exploring buyers who have a low sensation to rate.
  • Due to large expansion in the world and a massive spread of control, Walmart could leave weak in some areas.
  • A gender discrimination lawsuit was filed against Walmart in 2007. As per this lawsuit, Female employees are discriminated against in regards to promotions and pay scales.
  • The company doesn’t own any specific competitive edge over its rivals except its huge business size that’s why Walmart’s business model can be easily copied.

The Opportunities of Walmart

  • Walmart can concentrate on expanding its business to the markets which are not yet tried such as Latin America and China.
  • So far, Walmart has extremely poor physical stores, but they could improve with their online business. By opening on the store, the offerings, and shipping, they could spread their wings worldwide, similarly to Amazon.
  • In a deep Walmart case study, Walmart can promote its grocery products to compete with other grocery retailers in the market. It will eventually increase their brand value.
  • They could offer more healthy-food alternatives in their grocery section like the health-conscious bandwagon which will be unique from other competitors.
  • There’s also the opportunity to tie up with bigger companies to branch into other services such as health insurance, coffee stores, and travel agencies.

The Threats of Walmart

  • The competition is increasing day by day. There are many competitors of Walmart like Target, its direct competitor, providing similar products. Similarly, Alibaba, Amazon, Costco, Dollar General, and many others.
  • This is also a threat to Political and legal affairs that can always hinder the company to operate in some countries.
  • The healthy lifestyle trend is a threat because the retail giant currently does not prioritize healthful products in its stores. 
  • Customers have complained many times about some technical issues with Walmart’s website. However, Amazon is known for its fast, effective, and organized website for customers.

walmart swot analysis


These are the recommendations that are provided that will help Walmart could improve its weak spots and enhance its market position in the future:

  1. Enhancing the company’s HR management practices and resolving employees’ concerns. A strong HR system can protect Walmart from being subject to critiques of its workforce.
  2. Expanding business into international markets — Walmart must look for opportunities in emerging markets to improve its position and increase its market share.
  3. It will bring new advancements to the global supply chain and distribution network It will strengthen its huge retail empire.
  4. Addressing the controversy as soon as is feasible. Walmart must improve its online sales website and only include authentic products to stop further public criticism.
  5. The company is upgrading its online e-commerce websites. Walmart has to address technical issues that hinder its websites in their development and provide satisfaction to the customers.
  6. Promoting marketing and promotional activities can help the business to improve its image and brand image, and also attract new customers.
  7. Walmart must also play an active role in the field of environmentally sustainable methods to establish an image that is positive within the business.



Lastly, Thank you for reading my post. I am sure that you have enjoyed this article regarded on SWOT of Walmart which will surely help out to develop your business.

The main prospect of the SWOT Analysis of Walmart Inc. is using its strengths to utilize prospects in the global retail market.

The company’s weaknesses and threats are secondary priorities. Besides, the company should be continually expanding to exploit economic opportunities in the developing markets.

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