SWOT Analysis Of Starbucks [Update 2022] ❤️

Starbucks Swot Analysis: Nowadays every business is increasing rapidly, and due to that the business has a lot of competitors in the same products in the same area with only different names.

If any brand wants to survive as the best then they need to update day by. In addition, They also must know the status of their surrounding market.

The Swot Analysis is the best way to distinguish the company’s positive and negative aspects which need to improve.

Starbucks SWOT Analysis

The Starbucks Swot Analysis 2022 represents the Strengths, Weaknesses, Opportunities, and Threats of the company. If you want to find out more about the SWOT of Starbucks, you’re in the right place.  

Before we undertake an in-depth SWOT analysis of Starbucks, let us understand a bit of the background of the company Starbucks.


Imagine sitting in a café with your friends drinking coffee, and engaging in a casual conversation. It’s a nice idea would isn’t it? 

It wouldn’t be feasible if not for the people who founded the world’s biggest coffee franchise, Starbucks.

In 1971, at the heart located in Seattle, USA, Starbucks revolutionized the way that people around the world drink coffee away from home and at work.

The company is currently led by its President and CEO Kevin Johnson, Starbucks Corporation is an American multinational chain of coffee franchises. By 2020, the corporation operates more than 30,000 coffee shops across the globe.

Despite the ongoing pandemic Starbucks for the entire first quarter of 2021 earned around 6.7 billion dollars in revenue.

While this is an improvement in revenue compared to that in the initial quarter prior year, it’s nonetheless considered a good result gave the performance of rivals and the worldwide pandemic.

Revenues for the quarter from Starbucks Corporation worldwide from 2009 through 2021 are listed below to allow us to examine the revenue over time and draw appropriate conclusions.

The coffee franchise today has more to offer than coffee. Tea, beverages that are handcrafted Ice creams, fresh food, and packaged goods, as well as consumer products and other merchandise have built a multi-billion-dollar empire.

Then, let’s jump into the SWOT analysis of Starbucks and discover what exactly is a SWOT assessment for Starbucks, i.e., the strengths, weaknesses opportunities, and threats facing Starbucks.

Company Nam


Official Site Starbucks.com
Logo Starbucks Logo
Industry Type Public Coffee shops (Restaurants)
Founded March 30, 1971
  • Jerry Baldwin
  • Zev Siegl
  • Gordon Bowker
Headquarters 2401 Utah Avenue South, Seattle, Washington
Number of locations
31,256 (2019)
Area served
Current CEO & Chairman
  • Howard Schultz (chairman​ emeritus)
  • Myron E. Ullman (chairman)
  • Kevin Johnson (CEO)
Products Coffee beverages, smoothies, tea, baked goods, sandwiches
Revenue Increase US$26.50 billion (2019)
Number of employees
346,000 (2019)
Main Competitors Caribou Coffee, Costa Coffee, Dunkin’ Brands Group, Inc., Green Mountain Coffee Roasters, Luckin Coffee, McDonald’s, Nestlé S.A., etc.

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Introduction To Starbucks

To conduct an accurate Starbucks SWOT assessment It is vital to be aware of the history of the company and its future plans. 

Starbucks Corporation, the American multinational chain of coffeehouses is the most prominent symbol of the United States’ second wave of Coffee culture. 

Starbucks is the world’s biggest coffeehouse chain and has its headquarters in Seattle, Washington. Starbucks is present in more than 31,000 stores and serves baked goods and drinks.

The Milestones / Timeline for Development for Starbucks

1971 The first Starbucks launched in Seattle, Washington
1982 Howard Schultz joins as the director of operations for retail and marketing. Howard Schultz joins as the director of retail operations and
1984 The very first Starbucks Caffe Latte was served
1985 Schultz discovered Store II Giornale to sell coffee and espresso
1987 Starbucks is controlled by Howard Schultz
1991 Starbucks is the very first private company to offer a stock-option program that was open to part-time employees
1992 Starbucks has 140 locations and revenue of US73.5 million dollars. 73.5 Million
1994 Starbucks launches the first drive-thru store
1996 Starbucks launches its first store outside of North America, in Japan
1999 Starbucks purchases Tazo Tea and Hear Music
2001 Starbucks announces Starbucks card
2003 Starbucks buys Seattle Coffee Trading Company
2004 Starbucks acquires Ethos Water, opens first Farmer Support Centre
2008 Starbucks purchased Coffee Equipment Company and its Clove Brewing System
2009 Starbucks introduces the payment via online method.
2013 Starbucks is opening its 1000th Starbucks store across China and Japan
2014 Starbucks across 64 countries comprising Brunei and Columbia
2015 Starbucks introduces Cold Brew Iced Coffee and Evolution of Smoothies.

Starbucks SWOT Analysis

The SWOT analysis of Starbucks 2022 separates all the main strengths, weaknesses, opportunities, and threats that give guidance to the company to grow to a better position.

Strengths in the Swot Analysis of Starbucks

❤️ Starbucks Coffee Company is the most famous and largest brand in the food and beverage industry worldwide.

❤️ China will become the second major Starbucks market in the future and is the second-fastest-growing Starbucks market behind the U.S. already. Most importantly, Starbucks is well-positioned to compete in China.

❤️ The widespread global supply chain strengthens Starbucks by supporting operations. It has a proper process of its timely delivery that takes care of supplying its raw materials.

❤️ To fulfill the best client experience Starbucks has to excel at many things, including the quality of its coffee and tea; menu choices; quality of its customer service; location, and quality of its stores.

❤️ Starbucks has observed annual revenue of about $26.5 billion and a profit of about $3.6 billion. It does highlight its performance, this is a huge strength for the brand. 

❤️ Starbucks spends its profit again to expand its business to many other locations. It adds new outlets in many locations that would also increase its name.

❤️ It maintains strong relationships with Suppliers so it has a low risk of non-delivery.

❤️ Starbucks is known for handling its hundreds of thousands of workers very well and has previously been listed as one of Fortune’s Top 100 Places to Work For.

Weaknesses in the Swot Analysis of Starbucks

❤️ After consuming the Starbucks products the customers think about the health issue.

❤️ Over the years, Starbucks has been reassembling many products that are in huge demand products. It may create negatively affect the brand image and lead to the loss of customer base.

❤️ The hefty price tags on some of their products prevent lots of customers, who just don’t have that much money to spend on a cup of coffee.

❤️ The company was criticized by many environmental and social activists for its bad practices with regard to the obtainment of coffee beans from needy third-world farmers. As well, it’s violating the basic principle of ‘Fair Coffee Trade’ and not trying to be honest with the customers.

❤️ It is fully dependent on the US operating segment. Most of the revenue is becoming from the US.

❤️ Other companies copied many products because they don’t have any unique products in the market. It provides similar products like McDonald’s, Dunkin Donuts, etc.

SWOT Analysis of Starbucks
SWOT Analysis of Starbucks

Opportunities in the Swot Analysis of Starbucks

❤️ It has a lucrative opportunity to open a branch in emerging markets like India, Central Europe, and some regions in Africa, including its profit.

❤️ It can additionally increase its business operations to improve overall revenue growth opportunities. Besides, developing new unique products as per the customer choices in the particular target business.

❤️ Starbucks can offer regular coffee at lower-priced to obtain middle-class customers and also it can offer premium coffee for different classes. Some coffee shops are expanding their customer base quickly by offering regular and premium coffee.

❤️ Currently, for its Starbucks coffee transportation, customers totally depend on Uber Eats, Grubhub, and Postmates. It can start its personal coffee distribution service for a bigger customer experience.

❤️ The COVID-19 pandemic has hindered in-store consumption with more coffee drinkers opting for take-away. To attract more customers Starbucks can strengthen its online sales channels.

❤️ Co-branding always benefits, to flourish more. Starbucks has the opportunity to develop partnerships and alliances with major firms. This would be a big success for Starbucks.

❤️ The company is quite popular, still, it has a chance for launching new products and vacation flavors under its name, and it would be profitable and greeted in the markets.

Threats in the Swot Analysis of Starbucks

❤️ A large number of competitors especially coffee brands are a big threat to the company. McDonald’s and Dunkin Donuts are directly competing with Starbucks by providing the same products.

❤️ Also here listed the other big competitors like Caribou Coffee, Costa Coffee, Green Mountain Coffee Roasters, Luckin Coffee, Nestlé S.A., etc. This would naturally affect its profits as well. 

❤️ There are many affordable price resellers in the market with providing quality. Due to this, people might think twice before entering to Starbucks outlet.

❤️ Because of the recent COVID 19 issue, Starbuck has closed many outlets in China and other places due to the explosion of this virus globally. As this is a global issue, it does impact the brand’s financial condition.

❤️ All its products can be easily reproduced by other companies. Actually, Starbucks does not have any special unique product which will distinguish it from other companies.

❤️ Natural calamities largely affect the supply of products to customers.

❤️ Outer factors can have a significant impact on the cost of coffee. For example, weather, wars, and an infestation of crops.

❤️ If the prices of Arabica (the world’s most commonly produced coffee) Coffee increased drastically then it would be affected Starbucks’ profitability.  

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Limitations of SWOT Analysis for Starbucks

While it is true that the SWOT analysis is extensively used to plan strategic strategies, however, it has its fair share of drawbacks.

  • Certain abilities or aspects of an organization could be both a strength as well as a weak point at the same. This is among the most important limitations in SWOT analyses. Changes in environmental regulations could be an issue for the company but however, but it could also be an opportunity in the sense that it allows companies to be on the same level or gain an advantage over its competitors when they could develop the product more quickly than its competitors.
  • SWOT doesn’t provide a way to get a competitive edge It is not a strategy to gain a competitive advantage, therefore it should not be a complete solution.
  • The matrix is merely an initial point of reference for an analysis of how the proposed strategies might be implemented. It also provided an evaluation window, but it did not provide an implementation plan based on Starbucks’ strategic competitiveness. Starbucks
  • The SWOT model is a static evaluation and analysis of the current conditions with only a few potential modifications. As the environment, circumstances, as well as threats, and strategies, alter, the dynamic of the competitive landscape cannot be analyzed in one single matrix.
  • SWOT analysis could cause a company to focus too much on the importance of a single external or internal element in formulating strategies. There are interrelations between the most important external and internal elements that SWOT cannot reveal that could be crucial in determining strategies.

Swot Analysis of Starbucks

Weighted SWOT Analysis of Starbucks

Due to the previously stated shortcomings of the SWOT analysis or matrix, the management of the corporate determined to give an appropriate amount of weightage to each of the strengths and weaknesses of the company. 

They also consider the likeliness of happenings in the near future, and the impact they can be on the performance of the company.

This technique is known as a weighted SWOT analysis. It’s superior to simple SWOT analysis as With weighted SWOT analysis Starbucks managers can concentrate on the most crucial elements and ignore the less crucial ones. 

It also eliminates the problem of a long list that causes organizations to make an extensive list, but none of the elements are considered to be crucial.

Recommendations for Starbucks

Here are a few recommendations for Starbucks for their further improvement:

  • They can definitely work more on their money management skills.
  • Getting their own shop space instead of renting could be a great option for them.
  • They should most definitely get more equipment in their shops.
  • They try to cut prices off of some of their items which will help them oh so obviously.
  • They easily use creativity in their campaigns across the market.
  • They can also try to convince people to be a member of their community.



Thank you for reading the post. I hope you like this article about this SWOT analysis on Starbucks gives you an idea of the current situation, of Starbucks face, and we hope you find it useful.

This poll reveals the SWOT Analysis of Starbucks Company which will surely help out to know where Starbucks stands in the current market. The SWOT Analysis Starbucks represents the business strategies of the company.

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