Samsung SWOT Analysis [Update 2022] ❤️

Samsung SWOT Analysis 2022

SWOT analysis from Samsung analyzes the brand based on its strengths and weaknesses, as well as opportunities and threats. 

With Samsung SWOT Analysis, the strengths and weaknesses are internal factors, while potential and dangers are external aspects.

SWOT Analysis is an established management system that allows brands such as Samsung to measure their performance and business when compared with their competitors. Samsung is among the top companies within the IT & Technology sector.

The table below outlines what is the Samsung SWOT (Strengths and weaknesses, Opportunities threats) and the most prominent Samsung competitors, and also the market it is targeting segmentation, positioning, and the Unique Proposition to Sell Proposition.

Company Background

Key Facts
Name Samsung Electronics Co., Ltd.
Founded January 13, 1969
Industries served Consumer electronics
Telecoms equipment
Appliances for the home
Geographical areas that are served World Wide (79 countries)
Headquarters Suwon, Gyeonggi Province, South Korea
Current CEO Kinam Kim (Device Solutions)
Hyunsuk Kim (Consumer Electronics)
Dongjin Koh (IT and Mobile Communications)
Revenue (US$) 211.812 billion (2017) 18.7 percent more than 178.473 billion (2016)
Profit (US$) 37.298 milliards (2017) 85.6 percent increase from 20.092 billion (2016)
Employees 308,745 (2017)
Parent Samsung Group
Main Competitors Apple Inc., Nokia OYJ, Intel Corporation, LG Display and LG Electronics, Sony Corporation, Texas Instruments Inc., Lenovo Group Limited, Hewlett-Packard Company, Sanyo Electric Co., Ltd., Toshiba Corporation, SK Hynix Inc., Western Digital Corporation, and a host of other electronic consumer equipment semiconductor, telecommunications equipment, and home appliance manufacturers.

Introduction to Samsung

Before performing a Samsung SWOT assessment it is necessary to know a bit about the business. 

In the table of Technology Company, Samsung ranks as the second-largest worldwide. Samsung is the main manufacturer of electronic gadgets. 

The company is company that is a conglomerate that is part of South Korea. Its products include digital television, refrigerators smartphones, air conditioners, semiconductors, computers, and many other products. According to the latest data, the company has operating branches across 79 businesses.

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MilestonesTimeline for Development of Samsung

1938 Lee Byung-Chul launches a supermarket and noodles trading company.
1948 Officially set up by Samsung Corp., before the expansion of the company.
1950 Samsung began to expand into various areas.
1969 The inception of Samsung Electronics
1977 A semiconductor manufacturing company is purchased.
1983 The company starts to produce computers.
1987 Lee Byung-Chul expires. Lee Kun-hee who is Lee Byung-Chul’s third son begins his work as group chairman. To establish a name for himself, he uses top products and is constantly innovating in the position.
1992 The company will become the largest manufacturer of the memory chips.
1995 Samsung motor begins. The first production of a liquid display screen with crystals.
1997 The company has led the way in the world that deals with mobile phones.
1998 In the wake of the financial crisis caused by the economic crisis in South Korea, Renault buys Samsung Motors at a loss.
and Samsung Electronics ranks the number one LCD manufacturer worldwide.
2005 Samsung outshines Sony
2008 The Lee Kun Hee case was convicted of tax fraud.
2009 A presidential pardon was granted.
2010 Lee is elected chairman once more.
2010 This year saw an appointment for Jay Y. Lee as one of the chief executives of the business.

Samsung SWOT Analysis

The SWOT Analysis is a framework for strategic planning which can be utilized by managers of companies to create a positive scenario analysis of their company. 

The Samsung SWOT analysis frame could help them understand their strategic elements within the company such as strengths and weaknesses as well as their external strategic aspects like opportunities and threats.

Samsung keeps its formidable presence in the business world by reviewing its SWOT analysis frequently and improving its own SWOT analysis. Thus the Samsung SWOT analysis can be extremely beneficial to this business.

Strengths Of Samsung In SWOT Analysis

Samsung is awash with strengths that will allow it to succeed in its primary field. A Samsung SWOT analysis will help to identify the strengths. A few of these strengths are listed below:

❤️ Logo ImageSamsung Electronics. Ltd. has become a well-known brand across the globe. According to the renowned Forbes Magazine, Samsung ranked 8th among the world’s top brands for 2020. This brand’s strong value helps bring Samsung closer to its customers and allows them to reach them more easily.

❤️ The strong dominance of smartphone manufacturing: Samsung has been very successful in the area of smartphones. In the first quarter of 2020 Samsung was the dominant company in the market with an 18.5 percent share. Samsung’s Galaxy Series of Samsung smartphones is extremely well-known. Since Samsung is a major player in the Asian market, particularly China and India and the massive number of people living in these two nations is generating an impressive amount of income for Samsung.

❤️ Worldwide availability of the product: In every region of the globe there is a high chance that Samsung products are readily available. Even during this worldwide pandemic, Samsung sold its digital devices across 74 countries, thanks to its 230 global bases as well as greater than 287K staff.

❤️ Strategic PartnershipsDeveloping partnerships with strategic companies that develop software online can be a great way to increase the revenue of Samsung. The company thus gets greater functionality from developers, which can be utilized to improve their electronic quality. For instance, Spotify has an agreement that is non-exclusive with Samsung which allows customers to utilize Spotify to use it as an integral audio streaming platform.

❤️ And Research and Development Samsung was always a leader in the research and development aspects not only to ensure the success of its business as well as to provide high-quality products to its customers. In its financial statements, the company has spent nearly 17 billion dollars in 2019 on research and development, which is astonishing and impressive.

❤️ Variety of products Although Samsung is a known electronics firm, Samsung also produces and sells semiconductor components including LCD panels memory and SIM chip, and other components to different manufacturers that are notable. Therefore, the company is able to continue to expand in different ways. Additionally, Samsung is very successful in all the kinds of products it makes, from televisions to refrigerators and smartphones.

Weaknesses of Samsung in SWOT Analysis

❤️ Highly dependent on American Markets – It is believed to be that Apple, as well as Samsung, sold at least 70.8 percent of smartphones within the USA. Although Samsung is diversifying its options as well as expanding operations into Asia it is dependent on American markets. It is a fact that the American economy is extremely volatile and a possible recession could put its revenues in danger and could cause damage to its operating resources. This is the reason Samsung must be involved in both the Asian as well as European markets to guarantee the sustainability of its business and to prevent potential catastrophes in the event that the US economy does collapse.

❤️ the decline in Smartphone Revenues A href=”” Samsung is experiencing an increase in smartphone sales since the year 2017. Similar trends have been observed in China because of the price and sensitivity that are prevalent in this Chinese market. The company has a tendency to sell these items in the Indian market for a lower price, which hurts Samsung sales. Samsung has attempted at trying to shift its focus to India however this approach has not produced significant outcomes for Samsung.

❤️ Product Failings A product that is threatening the lives of consumers undermines their confidence and confidence in the business. Samsung has released a variety of faulty items to consumers, from the explosive Samsung Galaxy A20e to a malfunctioning foldable phone.

❤️ dependence on low-end smartphones A significant portion of Samsung’s revenue comes from lower-end smartphone sales. Recent events have affected this category more than the premium smartphones and were a factor in the company’s decline from 71 million smartphones sold and 19.1 percent market share during Q1 of this year to just 55 million smartphones sold in Q1 2020, with 18.5 percent of market share (as per Gartner report).

❤️ Family Leadership Since its inception, Samsung has always been under the direction of families for the past three generations. Although maintaining leadership in the same family has given Samsung enormous stability, the company is prone to stagnate because of a lack of new ideas. After being plagued by several allegations, Samsung heir Jay Lee has made a vow to stop the dynastic succession.

❤️ In the bribery Scandal in 2015, Samsung’s image was tarnished because of the revelation that the head of the company used bribes with authorities in South Korea to facilitate a merger. The president was found to be guilty and sentenced to prison for around a year until February. 2018 which led to a loss of trust that consumers have placed in South Korea and the world over.

Opportunities of Samsung in SWOT Analysis

❤️ Digital Marketing: Samsung is a worldwide well-known brand. However, in order to increase market share in important markets, the company must concentrate on marketing the brand. Samsung is able to increase customers engagement throughout the world by utilizing social media and digital marketing. The smartphone market has become extremely competitive, in order to keep its position as a leader in the market, Samsung should focus on digital marketing, in addition to developing research.

❤️ HR Management: The strategic management of HR is another key aspect on which the company must be more focused in order to improve its competitive advantages all-around. Above all, Samsung is a technology company that invests heavily in research and development each year. But, maintaining and strengthening its lead in the market will require attention to HR management, which will allow it to achieve better outcomes over the long term.

❤️ Diversification and acquisitions: Samsung has a broad product line-up, and this is the reason its position in the marketplace is strong. Samsung can make its market share by acquiring and diversifying into related industries. The focus on backward integration can aid in reducing operating costs.

❤️ China market: China is strategically an important market for smartphones and other consumer electronics companies. The country has grown rapidly to become the second-largest market worldwide. In the present, the economy could be in a state of stress due to coronavirus. However, once the situation is in control the market will be growing once more. But Samsung’s share of China has been declining. China’s smartphone market has been shrinking over the past several years. Samsung should increase its focus on China and the way it sells its products there.

Threats of Samsung in SWOT Analysis

The threat is the most crucial element of a SWOT analysis. The Samsung SWOT analysis will point out the dangers to this community, which have held it from progress.

❤️ Effect on Pandemic: This is the moment for pandemics. Samsung is among the most prominent firms in the consumer products department. While this outbreak has not had a major impact on the sales figures, it doesn’t mean the impact is smaller. The pandemic has impacted the manufacturing, distribution, and buying of Samsung products. This has led to major shifts in Samsung’s business strategy.

❤️ government regulation: The rules and regulations that the government enforces could be a significant threat to Samsung especially if the company is not adhering to its profit-driven plan.

❤️ Competitive Competitors Strong: Though, the main opponent for Samsung will be Apple. But, more recent Chinese brands such as Xiaomi as well as Huawei are quickly gaining ground on the market. These companies are producing and selling smartphones for lower prices than Samsung which could become an issue. However, even though Apple isn’t offering lower-cost products, its marketing policy is designed to give an impression on the market as compared to Samsung.

❤️ Investigations: Samsung’s president was found guilty of bribing the government and was imprisoned for a period of about one year. Since its inception, Samsung has always been under the control of its founders’ family members. However, many scandals among these executives have been revealed that could seriously damage Samsung’s image and the CEO of Samsung has announced publicly that he will not be passing the leadership over to his kids in 2020.

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Here are some tips for Samsung to enhance their market strategy from experts:

  • Enhancing the safety and health of the employees.
  • People’s development through an extended shot.
  • Inspire the employees to think creatively
  • The team’s morale is improved by achieving the team’s goals.
  • Samsung should look into its markets in Asia and Europe to stop being dependent entirely on the US.
  • In order to be aware of emerging technology, Samsung should focus on making them available to customers.
  • The Company should keep an eye on legal issues.
  • Price plays an important aspect in selling, it is essential to ensure the quality of the product and ensure that the price is in line in line with it.
  • Samsung must pay greater pay attention to its rivals and its customer base in order to stay in the game.

Important Takeaways

Samsung’s SWOT assessment displays specific weak points and strengths of the business. From the threats and opportunities and also, some suggestions are identified for the company’s brand:

  1. The company should concentrate on growth. This is why they should opt for acquisition, which will give them advantages not just in the areas that they are already in, but also in the markets that haven’t yet created a name for themselves.
  2. Alongside new products, the company should also use a creative method of advertising. It assists in ensuring customer retention.
  3. Before delivering any product the company must undergo an inspection of quality to prevent the shipment of defective products. This ensures that the customer has confidence in the company’s reputation.

Make use of EdrawMax to design SWOT analysis diagrams or any other diagram in a matter of minutes! There are tons of SWOT templates and symbologies available making the Diagram of SWOT can be a breeze.


❤️ Why Samsung is the best company?

Samsung’s success is mostly due to its processes for managing brands. From the beginning of changing the image of the company as a low-cost manufacturer to one that was a symbol that is distinguished and high-quality, Samsung has had a constant policy of putting every aspect of its business on its strategy for branding.

❤️ What is the USP of Samsung mobile?

Samsung has to offer, they provide a diverse range of items and prices which is a USP for itself. What Samsung is really promoting as its USP is that they are able to provide a top-quality product at a lower cost than its competitors.

❤️ How strong is the Samsung brand?

South Korean giant corporation Samsung Electronics is now ranked fifth-ranked company on the Best Global Brands 2020 list released by Interbrand which is a global brand consultancy company. It has the highest-ever value for brand equity of $62.3 billion.

❤️ What is Samsung’s competitive advantage?

The company invests huge amounts in research and development (R&D) along with capital costs (CapEx). This is rewarded in the mid-and lower-end market, however, the higher-end products are constantly competing with the powerhouse of Apple. Samsung is relying on vertical integration as its primary competitive advantage.

❤️ What is the uniqueness of Samsung?

Samsung is the initial and was among the few to create a watch that doubled as a telephone called”the Samsung SPH-WP10. The unique phone watch was able to not only show time and make calls for at least 90 minutes. The battery would have run out of juice and you’d need to head to the nearest charger.

❤️ Who are Samsung partners?

Samsung collaborates together with Audi, BMW, and Ford Samsung partners with Audi, BMW, and Ford Genesis to transform your phone into a vehicle key The Verge.

❤️ Why Samsung is the best?

Multitasking. Samsung customers have for a long time put multitasking as the top priority on their list of reasons why they choose Galaxy devices. Galaxy devices feature large, crisp screens to offer users a wide range of choices for working with many applications.

❤️ What are Samsung values?

Samsung mentions excellence, people in all aspects, change, integrity, and shared prosperity as the basis of its goals and values.


It is clear in Samsung’s SWOT study that the company remains a leader in the manufacture of chips phones and chip manufacturing. As it looks to the future, it has generated a large amount of revenue and sales.

The main challenge for the country is to decrease its dependence on American markets, and also to find opportunities for other market segments to perform. 

It should concentrate on the Asian continent which is growing in a way that is unsustainable. Its modest US client base isn’t enough stable and could result in a decline in revenue and sales. 

It could be a long-term issue for the business. To succeed the company must expand its geographic reach in order to accommodate new customers.

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