RITE Aid SWOT Analysis 2022

RITE Aid SWOT Analysis 2022

In 1962, Rite Aid opened its first store, dubbed Thrift D Discount Center. Thrift D Discount Center quickly grew and, in 1968, they changed their name back to Rite Aid Corporation (David & David 2015, page. 400). 

Rite Aid Corporation is considered to be the third-largest drugstore in the US in comparison to its rivals with over 4,000 stores. 

Walgreens, CVS Caremark along Mail-Order Drugstores from Rite Aid’s competition. As with any other business, Rite Aid does have several internal and external challenges. 

These external and internal issues will require some improvements in order for the business to remain competitive with its competitors in the coming years.

RITE Aid SWOT Analysis

Strengths In The SWOt Analysis For RITE Aid

the strengths and weaknesses in the Rite Aid Corporation are the first part that makes up the SWOT matrix.

  • The presence of the geographical area in various areas can be one of the main strengths of the company. It affects the reach of the business to its market and makes it easy to reach.
  • The broad product range can help the business expand its customer base, and offset losses from a particular product while gaining from the others.
  • A strong online presence on various social media sites and effective social media management can increase the positive effects of online-based marketing and build strong connections with clients.
  • An excellent financial position and good health could allow the firm to invest further.
  • Access to suppliers that provide raw materials at lower prices can boost overall effectiveness.
  • The advantage of location can enhance the competitive position of a company in a variety of ways, including reduced cost, increased access to customers, or a better image of the brand.
  • The well-developed and well-integrated IT infrastructure can increase the efficiency of operations and improve awareness of the most recent market developments.
  • A committed and skilled human capital can be a significant source of competitive advantage particularly in the case of businesses that are focused on service.
  • Quality products that are of the highest quality increase brand loyalty and enhance Rite Aid Corporation’s performance in an increasingly competitive market.
  • Diversity in the workplace can act as a significant business advantage especially when an organization is planning to enter the international market.
  • Vertical or horizontal integration of the two systems can improve control of the entire value chain, resulting in better access to raw materials as well as speedy delivery of products to the end customer.
  • A company may be the owner of distinct intellectual property rights which could make its product offerings distinct and unique which makes it difficult for competitors to copy.

Weaknesses In The SWOt Analysis For RITE Aid

Insufficiencies at Rite Aid can either be the absence of strengths or the lack of capability that is needed but the organization does not have. Managers must be aware that the issue is due to insufficient strategic planning or due to the strategic decision.

  • declining revenue per unit of Rite Aid – competitiveness in the industry name sector puts pressure on profits. A good starting point to address the situation for the company name would be an objective assessment of the current worth of each of the products.
  • The business model for Rite Aid can be easily copied by competitors in the industry name sector. To address these issues, the company name must create a platform model that could incorporate vendors, suppliers, as well as end-users. The loyalty of suppliers is not high – especially given the past history of Rite Aid coming up with innovative ways to lower costs within their supply chain.
  • Insufficient investment in Rite Aid’s customer-oriented services This could result in competitors taking advantage in the near future. Rite Aid needs to increase the amount of money it invests in research and development particularly in the area of customer-oriented services. the declining percentage of the market in Rite Aid with increasing revenues – the retail (Drugs) sector is growing more quickly than the business. In such a situation, Rite Aid has to carefully look at the many trends that are happening in the Services sector to determine what it should take to boost growth in the future. Operating and Gross Margins that could be improved in the future and could impact the Rite Aid financial statement.

Opportunities In The SWOt Analysis For RITE Aid

Opportunities are areas of opportunity where companies can identify opportunities for growth, profit, or market share.

  • Local collaboration A tie-up with local players could bring opportunities to grow Rite Aid. Rite Aid in international markets. Local players are experts in their local market, and Rite Aid can bring global methods and execution skills to the table.
  • increasing customer base in the lower segments as customers are forced to move from unorganized players in the field of Services into licensed competitors. This will give Rite Aid an opportunity to gain entry-level customers with an uncomplicated offering. The market is rapidly changing. Customers’ preferences are swiftly changing driven by increasing disposable incomes, the ease of access to information and the rapid adoption of new technologies consumers today are more inclined to try and test new products on the marketplace. Rite Aid has to carefully keep track of not just the broad trends in that Retail (Drugs) industry, but also the larger Services sector.
  • The reduction in the cost of the new launch of new products by utilizing third-party retailers and dedicated social networks. Rite Aid can use the emerging trend to launch with a small amount before expanding after the initial successful launch of a brand new product.
  • The rapid technological advancements and advancements have improved the efficiency of industrial production and enabled suppliers to produce numerous products and services. This will allow Rite Aid to significantly venture into new products.
  • Rapid Growth of the Economy As The US economy is growing more quickly than the average developed country and will give Rite Aid an opportunity to expand into the US market. Rite Aid already has the know-how to compete in the US market.

Threats In The SWOt Analysis For RITE Aid

The threat of Rite Aid Corporation comes into the fourth column of the SWOT matrix. Rite Aid Corporation. In addition to the numerous opportunities presented by the external business environment Rite Aid Corporation also faces risks that are listed below:

  • The evolving regulatory framework and introduction of stricter rules pose a significant risk for Rite Aid Corporation. Rite Aid Corporation. The new regulations make compliance with legal requirements more complicated and difficult for business organizations. Failure to adhere to new regulations can lead to costly law lawsuits.
  • The shortage of skilled workers in the marketplace can create a challenge for a company to find individuals with the right skill set.
  • The increase in indirect and direct competitors can affect the ability of an organization to maintain and grow its customer base.
  • The weakening of the economy affects business performance as they directly affect consumers’ spending habits and buying power.
  • The rising cost of inflation raises the price of production and impacts the profitability of businesses.
  • The increasing trend towards sustainability in the environment poses a serious risk when products or services offered do not meet the environmental standards. They are subject to negative attention and criticism of environmentalists and can affect the image of the brand in a market that is competitive.
  • The increasing globalization of the business forces it to transcend national borders and address the cultural diversity that could cause harm when the company is not equipped with cultural awareness.

Rite Aid Corporation SWOT Analysis Rite Aid Corporation SWOT Analysis demands Rite Aid Corporation to differentiate between threats that have short-term or longer-term consequences. Risks that are immediate in nature should be addressed prioritizing their resolution to prevent any damage. Threats with longer-term implications can be addressed after addressing the immediate threat factors.

There Are Limitations To SWOT Analyses For Rite Aid

While it is true that the SWOT analysis is used widely to plan strategic strategies, However, the analysis has its fair share of drawbacks.

  • Certain aspects or capabilities of an organization can be both strengths and weak points at the same. This is among the most important limitations that SWOT analysis has. For instance, changing environmental regulations can be an issue for the company but however, it could also be an opportunity in the sense that it allows companies to be on the same level or even gain an advantage over competitors if they are could develop the product more quickly than its competitors.
  • SWOT is not a method of determining how to gain competitive advantages It is not a strategy to gain competitive advantage, therefore it should not be considered a solution in and of itself.
  • The matrix is merely an initial point of reference for discussions on how the suggested strategies might be implemented. It also provided an evaluation window, but it did not provide the implementation plan that is built on the competitiveness of strategic strategies of Rite Aid
  • The SWOT model is a static analysis that analyzes the existing conditions and a small number of potential modifications. As the environment, circumstances, and threats evolve, the dynamics of a competitive setting cannot be analyzed in one matrix.
  • SWOT analysis can make a firm over-emphasize the importance of a single external or internal aspect when formulating strategies. There are interrelations among the most important external and internal elements that SWOT doesn’t reveal, which can be vital in formulating strategies.

Weighted SWOT Analyse of Rite Aid

Due to the previously identified weaknesses of the SWOT analysis/ matrix, the management of corporations has decided to assign the weightage of each of the strengths and weaknesses of the company. 

Companies also evaluate the probability of events that will occur in the near future, and what the effect will be on the firm’s performance.

This is referred to as the Weighted SWOT analysis. It’s superior to simple SWOT analysis since with the weighted SWOT analysis Rite Aid managers can focus on the most crucial elements and ignore the less crucial ones. 

It also eliminates the problem of a long list which is when organizations make lengthy lists but not addressing any is considered to be crucial.

References Books on Rite Aid SWOT Analysis

Rite Aid (2018), “Rite Aid Annual Report”, Published in 2018.

Euromonitor (2018), “Services Sector Analysis “, Published in 2018.

A. D. Chandler, Strategy and Structure (Cambridge, Mass.: MIT Press, 1962)

L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970)

M. E. Porter, Competitive Strategy(New York: Free Press, 1980)

O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975)

R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986)

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