- 1 Patanjali SWOT Analysis 2022
- 2 Company Highlights
- 3 Who Is The Proprietor Of Patanjali Brand?
- 4 Strengths In The SWOT Analysis of Patanjali
- 5 Weaknesses SWOT Analysis of Patanjali
- 6 Opportunities SWOT Analysis of Patanjali
- 7 Threats SWOT Analysis of Patanjali
- 8 Patanjali – Name, Logo & Tagline
- 9 Patanjali – Achievements & Recognitions
Patanjali SWOT Analysis 2022
Patanjali SWOT Analysis: Patanjali is known as a major consumer goods business in India. They began with a tiny pharmacy, but they now provide a wide range of products for consumers. Patanjali is the fastest-growing company in India.
They have a variety of items available for customers, including clothing, footwear noodles, ghee, biscuits, and other items.
They have fully functional 15K stores, 5K distributors, as well as 100 Mega-Marts. They are the founders. Patanjali were Baba Ramdev and Acharya Balkrishna.
The current CEO of the business is Acharya Balkrishna. In the Patanjali SWOT analysis, we’ll discover the strengths, weaknesses potential threats, opportunities, and weaknesses.
This way, you will be able to effectively comprehend the operation of Patanjali. Are you prepared? Let’s start.
|Company Name||Patanjali Ayurved|
|Headquarters||Haridwar, Uttarakhand, India|
|Founders||Baba Ramdev & Acharya Balkrishna|
|Sector||Consumer goods & Healthcare|
|Parent Company||Patanjali Ayurved Limited|
Who Is The Proprietor Of Patanjali Brand?
Patanjali Ayurveda was the creation by Baba Ramdev who is a well-known practicer of Yoga along with the scientific aspects behind Ayurveda across India.
The company produces its products by utilizing its principle of Ayurveda by using minerals, herbs, and natural substances as the primary raw ingredients.
The principal goal behind Patanjali Ayurveda’s beginning was to establish the scientific method of Ayurveda which was in harmony with most modern technology as well as Vedic wisdom.
The business has expanded to offer an array of products that include food and drinks, personal care products cleaners, cleaning, and ayurvedic treatments.
The most well-known products offered by the company are Patanjali Dant Kanti and Patanjali dairy products like ghee, curd, and cow’s milk.
To comprehend the story of the success of a company or item, SWOT analysis is an extremely important tool for all marketers. Let’s begin to dig and learn the SWOT Analysis of Patanjali’s Ayurveda.
Strengths In The SWOT Analysis of Patanjali
❤️ The Founding Father Baba Ramdev, a Hindu spiritual leader is the founder Father of Patanjali. Baba Ramdev is the reason for Patanjali’s phenomenal expansion. The spiritual leader serves as the brand’s ambassador and has leveraged his fame and fame to influence customers to purchase his products. With his influence and influence, Baba Ramdev has managed to increase the success of the business. Utilizing the moral, religious ethical, spiritual, and moral aspects of society Baba Ramdev has helped to increase his base of customers. Patanjali isn’t an iconic brand without Baba Ramdev wasn’t its brand spokesperson.
❤️ Pricing Strategies the pricing strategy of Patanjali’s goods provides it with an advantage over its rivals. The company has managed to attract the attention and trust of the Indian middle and lower-class segment of the population. The prices are around 20-30 percent lower than the competitors. The affordable products are easily accessible and preferred by consumers who can’t afford the price. The competition and rivals can’t match the Patanjali brand in this efficient price strategy.
❤️ The launch of new HTML0 ProductsThe company Patanjali is currently introducing a range of different new items. The company has entered the dairy market and provides cow milk curd with flavor, flavored milk buttermilk, cheese, and curd. in the official press release, the company stated that it made 4 lakh liters worth of milk on the day of its launch. In addition, Patanjali now also offers frozen vegetables such as sweet corn, peas as well as mixed vegetable. This places Patanjali directly in opposition to McCain. Patanjali will also launch its own drinking water brand, dubbed Diya Jal. In addition, the company is planning to provide free urea cattle feed as well as solar power production.
❤️ Ayurveda along with Herbal The company Patanjali has effectively used Ayurveda along with herbal products. Its marketing strategy focuses on its herbal products and highlights the advantages of organic and natural substances. The Swadeshi products offered by Patanjali are loved by the masses and eaten by Indian people. The inherent element that the company has integrated into its line of products gives it an advantage over its competitors.
❤️ Strong Distribution Channels: Over 15,000 Patanjali outlets are in operation throughout India Which makes the brand a formidable distributor channel. The company sells its products via medical facilities Patanjali Arogya Kendras, Patanjali Chikitsalayas as well as Swadeshi Kendras (non-medical centers). This has enabled the brand to get to the masses, and also build trust and loyalty to its customers.
❤️ Word of Mouth Marketing– Patanjali has been using word-of-mouth advertising. Patanjali was among the first brands to employ this strategy. At first, the company didn’t depend on any other method of marketing. Public relations through word of mouth proved to be beneficial to Patanjali with Baba Ramdev’s Yoga camp followers spreading the word about and promoting the brand. In recent times Patanjali has been pushing its product through various promotional campaigns. In addition, with the introduction of medical and non-medical centers, Patanjali has solidified its market position.
❤️ E-commercePatanjali is a leader in E-commerce among its rivals. The majority of its products are offered on E-commerce platforms. Because of this, customers can easily locate Patanjali’s items on the internet.
Weaknesses SWOT Analysis of Patanjali
❤️ Dependence on Baba Ramdev The company has a lot of faith in Baba Ramdev personally. The man isn’t just a business magnate but is also a prominent persona. The spiritual guru has been involved in and out of plenty of scandals. In the past, Baba Ramdev had to apologize to the people of Assam for the savage and uninformed remarks made by one Patanjali official. Satinath Barale is a yoga teacher and Patanjali employee made a series of outrageous remarks regarding Vaishnava saint Srimanta Shankardev at a yoga camp. After the incident witnessed a huge public outcry. The backlash was so intense it Baba Ramdev himself had to apologize. These kinds of incidents can damage the reputation of the company.
❤️ The current pricing strategy Patanjali must revise its current pricing policy, or otherwise, the company may fail to maintain its existence. Its current strategy for pricing provides marginal profits that are not needed to ensure the survival of Patanjali. The business will have to manage the high cost of labor and raw material cost if they don’t alter the way it prices its products.
❤️ Excessive Product Offers The company Patanjali has a lot of products within its portfolio. Certain of them are profitable, while others don’t generate any profits. Even with a wide range of products, just five or six products such as toothpaste and shampoo are able to generate significant revenues. The company must eliminate lower-profit products or strengthen them to allow a significant profit.
❤️ Lower Margins For Distributors Patanjali’s main concentration is on volume, not margins. It provides fewer margins to distributors in comparison to other companies that sell consumer products. Because of this, it is a demand-driven company.
❤️ A limited presence in the International Market Limited presence in International Market Patanjali is an iconic brand with an international appeal because of its exotic style. But, it has mostly limited itself to its Indian market. Baba Ramdev has an international audience and can give incentives to regions in which his largest base of customers is situated, such as Nepal. In addition, the business needs to reach out to the young Indian population that is online adept and technologically sophisticated.
Opportunities SWOT Analysis of Patanjali
❤️ Herbal and natural products Many people are shifting to natural and organic products. This is the ideal moment for Patanjali to invest more into the organic farming sector, especially in the area of spreading awareness of the health benefits of its products and health risk reductions. The company must continue to push its natural and herbal products.
❤️ World Markets Global markets are an ideal platform for companies like Patanjali. Spirituality or anything that is related to mysticism has a lot of appeal to the people of Africa, Asia, and the Middle East. The business must take lessons about Haldiram, Amul and Dabur, and others. and follow an identical approach. With the help of Baba Ramdev, the company has a direct connection with Yoga. The company has the potential to expand into areas that Yoga is an everyday practice such as Far East Asia.
❤️ Food Business Food Business The brand is able to create quick-service restaurants such as Haldiram and provide food items made from organic and natural ingredients. This will enhance the offerings of the company and increase profits. With food products to customers, the business will be able to establish an even better image in this Indian market.
❤️ Rural Expansion At present, the company has not been operating on a large scale within the Indian rural regions, which is crucial for all companies. Patanjali should expand its rural operations and provide services to rural regions in line with. It is more convenient for the Patanjali company to expand its rural operations since consumers who live in rural areas are more likely to would prefer natural products that are inexpensive.
Threats SWOT Analysis of Patanjali
❤️ Controversies Patanjali has been through its fair share of controversy. Recently, it was involved in the advertising campaign for”Putrajeevak Beej,” a product ” Putrajeevak Beej” which promises that it would bring the birth of a masculine baby for any family that buys the product. The ensuing backlash led to an investigation by the government. A number of politicians and activists suggested bans on the sales of the item. It has hurt the reputation of the company and negatively affected the company’s revenue.
❤️ The publicity that was negative The company had to face the possibility of a crisis in the year 2000 when the Nepal Department of Drug Administration issued a notice to Patanjali informing them that they found certain medicinal products were made of “sub-standard standard.” The product did not pass Microbial tests, which are used to identify mold or bacteria as well as other toxic substances. The incident led to the negative publicity that damaged the reputation of the business.
❤️ More Competition The big companies like Marco, HUL as well as Daburalready offer Patanjali an uphill battle. Newer competitors on the market, such as Sri Ayurveda have also increased competitors for Patanjali.
❤️ Poor Harvest Poor Harvest – Indian farming community is dependent on the weather conditions and monsoon season for their food and other ingredients. Climate change can have a major impact on the harvest of major crops. This could endanger Patanjali which is required to develop an alternative plan in the event that the country experiences an unnatural disaster or a poor climate.
Patanjali – Name, Logo & Tagline
The term “Patanjali” is an acronym from”patta” (meaning dropping or floating) as well as “anj” (honor celebration, honor beautiful, honor) as well as “Anjali” (reverence or joining hands). The significance of Patanjali can be described as ‘ Famous Yoga Philosopher or The creator of Yoga sutras‘.
The slogan of Patanjali is “Prakriti Aashirwad” which means the fact that it employs Ayurveda (something which is regarded as a medical method) and natural and organic ingredients to produce a diverse variety of products, creating an illusion in the minds of customers to believe that what they’re purchasing is truly a natural blessing.
Patanjali – Achievements & Recognitions
- In the year 2016, Patanjali was honored with an award called the “Bharat Jyoti Awards” 2016 by the India International Friendship Society
- “Bloomberg Special Recognition Award” to Acharya Balkrishna in the year 2016.
- The year 2014 was the time that Patanjali has been recognized as an “Ayurveda Expert” at an Ayurveda Summit which was held in Gujarat
- “Manav Ratna” Award given by Antarrashtriya Manav Milan Organization in 2013
- Recognized with respect by “Sanskrit Prasarini Sabha”, Assam in November 2013
- The award was presented to the “Spirit as well as Entrepreneurship Award” for service to the human race through ISOL Foundation in 2011
- “UNSDG 10 Influential Individuals In Healthcare Prize” To Acharya Balkrishna
It is clear it is that this business has been on the path to being successful. However, they’re lacking in a variety of areas, for instance, they do not have an international presence.
Although they’re good in India however, they could boost growth by expanding internationally.
The world is moving towards organic and sustainable products and therefore Patanjali is able to satisfy the demands of people. They can expand their product products and market share by taking these actions.