- 1 Introduction
- 2 Strengths In The SWOT Analysis For Papa Johns Pizza
- 3 Weaknesses In The SWOT Analysis For Papa Johns Pizza
- 4 Opportunities In The SWOT Analysis For Papa Johns Pizza
- 5 Threats In The SWOT Analysis For Papa Johns Pizza
- 6 Limitations of the SWOT Analysis for Papa John’s International, Inc.
- 7 Papa John’s International, Inc.
Papa Johns Pizza is an American Pizza Chain that has locations in all regions of the globe. John Schnatter, an amateur pizza maker, founded the pizza chain in 1984.
Papa John’s pizzas were quickly popularized in America due to their personalization. They are also different than other mass-customized pizzas.
Later, the company expanded to other countries and has outlets across Europe, Asia, Latin America, and Australia.
Papa John’s Pizza is also listed today. It has a turnover of approximately USD 1.5 billion annually and employs around 20,800 people.
Pizza is a favorite American food. Pizzas are very popular all around the globe. Pizza is loved for its flavor and quick delivery.
These characteristics make pizza businesses extremely successful. Papa John’s Pizza is one of the most prominent brands on the global market for pizza producers.
However, there are still issues. The paper examines the current situation at Papa John’s Pizza and the strategic intentions of the company.
It also examines the differences between the competitors, conducts SWOT analysis, and proposes an alternative course of action.
Strengths In The SWOT Analysis For Papa Johns Pizza
The business’s strengths are the best of its operations, which gives it an advantage over its competition. These are Papa John’s Pizza’s strengths:
❤️ Natural Ingredients Papa Johns uses freshly prepared ingredients in its pizzas, which is quite different from other American pizza chains. Each pizza is handmade individually and the toppings and veggies are freshly prepared. To give the pizza a personal touch, all vegetables such as tomatoes, peppers and jalapenos are freshly sourced and cut by hand.
❤️ Pizza FamilyPapa Johns refers to itself as a family of pizzas and not a company. This basically means that all people who are associated with Papa Johns’s do so not because they want to work, but because they love cooking, and pizzas in particular. It is a company culture that doesn’t emphasize hierarchy but warmth and affection, where everyone feels like they are part of a family.
❤️ Difference: Papa Johns believes in quality differentiation, as evident by their tagline “Better Ingredients Better Pizza“. They state that their quality standards are high and they use only the best ingredients.
❤️ Worldwide Market: Papa Johns’s is present in many countries around the globe. They currently have more than 5000 outlets, 3281 pizza joints in the US, and 1159 in other countries. The company has not lost its momentum and is looking forward to opening new outlets around the globe.
❤️ Passion for Pizzas: John Schnatter is the founder of Papa Johns Pizza. His passion for pizza drove him to start the business. This passion is evident in every strategy. He has personally been involved in the strategy.
Weaknesses In The SWOT Analysis For Papa Johns Pizza
These are areas in which the brand or the business has a weakness. Papa John’s Pizza has the following key weaknesses:
❤️ Inability to reach volumes Papa Johns sells approximately 4000 pizzas per week at some of its most popular outlets. Their machinery isn’t up-to-date and they often are unable to meet the demand in a timely manner.
❤️ High prices – Papa Johns’s pizzas are more expensive than their competitors. Many customers prefer to buy products at a lower price.
❤️ Low margins: Most pizza shops make their money by mass-cooking and mass purchasing low-quality ingredients. Papa Johns cannot afford to do either of these because of their quality differentiation. Papa Johns is unable to maintain a sufficient margin despite the high prices.
❤️ Delivery costs are high: Management of pizza delivery is a crucial task. Many competitors use this as their core differentiation. It takes a lot of technology investment to manage order processing and delivery.
❤️ Short shelf life: Pizzas are perishable and must be managed carefully. You may have to dispose of any inventory that is not in use.
❤️ The challenges of differentiation: There is little scope to distinguish a pizza by its taste. So the company must rely on advertising and promotion to stand out from the rest.
Opportunities In The SWOT Analysis For Papa Johns Pizza
Opportunities are those opportunities in the Environment around the business that can be used to increase its returns. These are some of the possibilities:
❤️ Growing demand for fast food in semiurban: Due to the rise of social media, internet fast food such as pizza has also gained popularity in small towns and semi-urban areas.
❤️ High growth potential in emerging countries: There is great potential for fast food growth in emerging markets. Recent trends suggest that cities like India and China could be the largest potential markets for pizza delivery.
Threats In The SWOT Analysis For Papa Johns Pizza
Threats are factors that can harm the business’ growth. These are some of the potential threats:
❤️ Competition The main rivals of Papa Johns Pizza are Pizza Hut and Dominoes. They pose a threat to Papa John’s Pizza due to their large distribution and market dominance.
Limitations of the SWOT Analysis for Papa John’s International, Inc.
The SWOT analysis is a popular tool for strategic planning, but it does have some limitations.
- Some capabilities or factors can be both a strength or a weakness of an organization. This is one of the main limitations of SWOT analysis. If the company is able to develop products faster than its competitors, changing environmental regulations could be a threat or a benefit.
- SWOT is not a way to gain a competitive advantage. It should not be a goal in and of itself.
- This matrix is just a starting point to discuss how strategies might be implemented. The matrix provided an evaluation window, but not an implementation plan, based on the strategic competitiveness of Papa John’s International, Inc.
- SWOT is a static analysis – an analysis of the status quo that includes a few potential changes. The dynamics of a competitive landscape may change as circumstances, capabilities, threats, and strategies change.
- The SWOT analysis could lead a firm to focus too much on one external or internal factor when formulating its strategies. SWOT analysis may not show the interrelationships between key internal and external factors. This could be useful in formulating strategies
Papa John’s International, Inc.
Due to the limitations of the SWOT matrix/SWOT analysis, corporate managers decided that each firm’s internal strengths and weaknesses should be given weightage.
Organizations assess the impact of future events on company performance and the likelihood that they will occur.
This is a Weighted SWOT analysis. This is better than a simple SWOT analysis. With Weighted SWOT Analysis Papa John’s International, Inc.
managers are able to focus on the most important factors and ignore the rest. This solves the problem of organizations making too many lists, but not enough critical factors
The paper examined the current problems of Papa John’s Pizza and its strategic intentions.
It also identified the differences between the rivals. Additionally, it performed a SWOT analysis and suggested an alternative route of action.
Despite the current challenges Papa John’s Pizza faces, there is still a lot of potential for the company to grow in foreign markets and become a major pizza producer.
To gain a competitive edge, the company should use more innovative delivery methods for pizza and other products.
These methods must also be cost-effective and technologically advanced. It is possible to use drones to deliver pizza, given the success stories and trends in unmanned aircraft usage.