Macy’s SWOT Analysis [Update 2022] ❤️

Macy’s SWOT Analysis 2022

Macy’s SWOT Analysis: Macy’s, an American department store, was founded in 1858. It is located in New York, United States. 

It is a well-known retail company that sells a variety of products such as clothing, footwear, and furniture. Macy’s, the largest US department store in terms of retail sales, is a mid-range chain.

Macy’s nameplate is used across the United States, Guam, and Puerto Rico to identify 594 of its full-line stores. 

Macy’s SWOT Analysis

The flagship Macy’s store is located in Herald Square, Manhattan. Macy’s employs approximately 130,000 people.

Their annual revenue for 2017 was estimated at $24.8 billion. Macy’s is a prominent retailer in the retail sector.

They have their SWOT periodically reviewed and analyzed to maintain their position. Let’s talk about the SWOT analysis at Macy’s.

Macy’s – At A Glance

Given below is a summary of Macy’s company profile.

Name Macy’s (originally R. H. Macy & Co.)
Founder Rowland Hussey Macy
Year founded 1858
Chief Executive Officer (CEO) / Chairman Jeff Gennette
Headquarters New York City, US
Type of corporation Public
Revenues (2020) $17.346 billion
Company market capitalization $5 billion
Key products/ services Clothing, Footwear, Accessories, Bedding, Furniture, Jewelry, Beauty Products, Housewares
Key competitors Kohl’s, Gap, Target, Ross Stores, Ascena Retail Group, J.C. Penney, Nordstrom, and Stage Stores

Macy’s SWOT Analysis

SWOT analysis gives insight into the strengths, weaknesses, opportunities, and threats of a company. 

These are all factors that can have an impact on a company’s profitability and operations. The SWOT analysis of Macy’s is below.

Strengths In The SWOT Analysis Of Macy’s

❤️ Large Variety: Macy’s has a broad range of products, including apparel, accessories, and cosmetics, as well as home furnishings and other consumer goods. Macy’s and Bloomingdale’s are part of the company’s product portfolio. Bluemercury is also included.

❤️ Great CRM: Customer satisfaction can be influenced by many factors, including customer relationship management (CRM). If the company addresses customer frustrations fully, a disappointed customer can become a satisfied one. Macy’s has excellent customer service.

❤️ Value Brand: Macy’s has been driven by customer-centric strategies since its inception. This has allowed the company to create a strong brand. Macy’s has been ranked 120 by Fortune 500 Companies.

❤️ Strong eCommerce sales: With more customers shopping online, companies that adopt eCommerce will have an advantage over their competitors. Macy’s e-Commerce adoption has increased its online sales.

❤️ Effective marketing: While some companies pay millions to advertise in sporting arenas and other companies have their Thanksgiving Day Parade that is as big as the Super Bowl. It is now a Macy’s marketing tool and cultural event.

❤️ A Major Investment in Automation: Macy’s has increased automation in order to improve its operations. Macy’s will have an edge over its competitors because of the cost-effectiveness, efficiency, and flexibility that automation brings.

❤️ Household name: Macy’s has become a household name, and is synonymous with the apparel retail sector around the globe. household name offers many benefits, especially in marketing.

Weaknesses In The SWOT Analysis Of Macy’s

❤️ Poor Management: It doesn’t matter what industry you are in, poor management is a serious weakness. Macy’s management made many poor decisions and neglected the best plans. The implementation of the Polaris Plan has yet to be completed, despite its promise to simplify operations.

❤️ Low Presence. Macy’s is a global company with a low presence in certain countries. Economic challenges caused by the virus have made it more difficult for Macy’s to close approximately 125 stores throughout the US.

❤️ Failed Expansion: When a company promises to expand into another country or region but cancels it at the last moment, it undermines trust and disappoints customers. The arrival of Macy’s was awaited by UAE consumers, but the company pulled the plug on the Abu Dhabi expansion.

❤️ Declining Quality Service: Macy’s rapid expansion in the US spiraled out of control and stretched its resources very thin. Most of its stores became unappetizing. The difficulty of staffing stores led to a decrease in customer service quality.

❤️ Emotional Disconnect – The rapid adoption of technology and automation has led to discontent among customers. Machines and apps have replaced friendly faces and smiling human employees with warm smiles. Macy’s is rapidly losing its human touch.

❤️ Dependence on the US Market: Macy’s heavily depends on the US market. This increases vulnerability to socioeconomic problems. Large protests were held across the US after Floyd’s murder. Criminals had the opportunity to loot Macy’s flagship store in New York City.

Opportunities In The SWOT Analysis Of Macy’s

❤️ Increase Global Presence: There are many benefits and opportunities to selling products and services on a larger global scale. Macy’s should shift its strategies from updating department stores to strengthening its global presence.

❤️ Increase e-Commerce sales: Despite Macy’s great success with eCommerce, there is still plenty of room for growth in online sales. Macy’s has the greatest potential for growth by expanding e-Commerce sales.

❤️ Diversify products: Macy’s has apparel, footwear, cosmetics, and fragrances as well as designer clothing lines. Macy’s can offer apparel, sportswear, shoes, cosmetics, and fragrances. Diversify To other markets Second-hand clothing Clothing can be removed from the food industry.

❤️ Concentrate on Emerging Markets In an era of increasing luxury products and designer brands, the demand is growing rapidly. Emerging economies in Africa Asia, Latin America, and Africa. Focusing on Emerging markets Macy’s can experience incredible growth.

❤️ Mergers and Acquisitions: Acquisitions and mergers are a great way to quickly expand into a new market or sector. Macy’s purchased Story after stagnation in creativity. This acquisition will allow Macy’s to foster new ideas. It can do it again.

Threats In The SWOT Analysis Of Macy’s

❤️ Global Recession: The global recession is already here, as the pandemic has decimated economies around the globe. Macy’s already plans to Scale down and be a small business based on projections, it will suffer losses of more than a billion dollars.

❤️ Declining retail sector: Many stores, such as Macy’s, have seen declining revenues and profits. The past five years. If this pattern of decline continues, Macy’s profitability will be at risk. long-term sustainability They are at risk.

❤️ Stiff Competition Macy’s has everything from Nordstrom to JC Penney and TJ Maxx to Kohls and many other stores. Market share Profitability and business continuity are constantly at risk There is fierce competition.

❤️ Trade pressures Trade is affected by many complex and interrelated issues, including politics, trade wars, and economic factors. These factors have had a negative impact on trade in the last three years. 2019 Stocks of Macy’s fell by 50% Global trade pressures are to blame.

❤️ Insecure times: Scientists believe a second round of the virus will soon hit. Macy’s already suffered a $1.1 billion loss due to the lockdown. It is possible that Macy’s will not be able to withstand continued lockdowns and sales declines.

Limitations of SWOT Analysis at Macy’s

The SWOT analysis is a popular tool for strategic planning, but it does have some limitations.

  • Some capabilities or factors can be both a strength or a weakness of an organization. This is one of the main limitations of SWOT analysis. If the company is able to develop products faster than its competitors, changing environmental regulations could be a threat or a benefit.
  • SWOT is not a way to gain a competitive advantage. It should not be a goal in and of itself.
  • This matrix is just a starting point to discuss how strategies might be implemented. It was used to evaluate the feasibility of various strategies, but it did not provide an implementation plan.
  • SWOT is a static analysis – an analysis of the status quo that includes a few potential changes. The dynamics of a competitive landscape may change as circumstances, capabilities, threats, and strategies change.
  • The SWOT analysis could lead a firm to focus too much on one external or internal factor when formulating its strategies. SWOT analysis may not show the interrelationships between key internal and external factors. This could be useful in formulating strategies.

Macy’s Weighted SWOT Analysis

Due to the limitations of the SWOT matrix/SWOT analysis, corporate managers decided that each firm’s internal strengths and weaknesses should be given weightage. 

Organizations assess the impact of future events on company performance and the likelihood that they will occur.

This is a Weighted SWOT analysis. This is more effective than a simple SWOT analysis. Managers at Macy’s can concentrate on the most important factors and ignore the rest. 

This solves the problem of organizations making too many lists, but not enough critical factors.

References, Citations, and Bibliography

  • M. E. Porter, Competitive Strategy(New York: Free Press, 1980)
  • A. D. Chandler A. D. Chandler and Structure (Cambridge, Mass.: MIT Press, 1962)
  • O. E. Williamson markets as well as Hierarchies(New York, Free Press, 1975);
  • L. Wrigley, Divisional Autonomy and Diversification (Ph.D., Harvard Business School, 1970)
  • R. E. White, Generic Business Strategies, Organizational Performance and Context: A Comparative Study The Strategic Management Journal7 (1986)


❤️ What is Macy’s competitive advantage?

Answer: Macy’s CEO says: “Our competitive edge is our ability to combine human touch in physical stores with cutting-edge tech.”

❤️ What is Macy’s mission statement?

Macy’s mission is ” To be a retailer that can see opportunities and has a clear plan for maximizing them.”

❤️ What is Macy’s business model?

Macy’s uses a mass-market business model with little differentiation between customer segments. All consumers who are interested in general merchandise will be contacted by the company.

❤️ Who is Macy’s competition?

There are many stores that are strong competitors to Macy’s. Some of the most well-known are Amazon, Nordstrom, and Target.

Others include Kohl’s, Target, Target, Target, Sephora, and Target. Macy’s competition is retail shops and e-commerce websites, which all fall under the same category of retailing.

❤️ How Does Macy’s market?

Macy’s advertising and promotional strategy include the following: Macy’s is promoted mostly through print media such as magazines, television, and radio ads. Their social media presence is strong, as well as YouTube and their website.

❤️ What is Macy best known for?

Our retail brands Macy’s Bloomingdale’s, Bluemercury, and Macy’s are well-known for providing memorable shopping experiences. Bluemercury is your friendly neighborhood beauty shop where you can get honest and expert advice.

❤️ What is Macy’s pricing strategy?

Macy’s pricing strategy for its e-commerce website is based on a sales-oriented pricing objective that uses the anchor pricing strategy. This strategy uses to display both the original and the discounted price. This allows retailers to emphasize savings.


Macy’s is America’s largest department store chain. It is the largest company worldwide in terms of revenue. Macy’s business was founded in 1858. 

The company has seen many changes and ups since then. It is still a top-ranking company in the market today. Below is a detailed SWOT analysis for Macy’s.

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