Range Rover, Land Rover, Jaguar Land Rover is one of the companies that has an alliance with an Indian company named TATA The company was founded in 1947 and the company claimed that this would be the dream that was realized and will alter the future and to this day, the company is revealing the dream of car manufacturing and has revolutionized the future.
that’s the reason why the company is one of the most prestigious car companies around the globe and is one of the most prestigious and largest around the globe.
It provides us with cars that be a threat to the environment, like forests mountains, deserts, mountains, and even war.
The company is among the top car manufacturers that support the military and continue to help to this day. (Land Rover, 2014)
Strengths of Land Rover
Strengths define how the company does and what sets it apart from its rivals, such as loyalty to customers, stable finances, and technological innovation. Let’s look at Land Rover’s strengths:
Comfort Seat and Convenience Inside: The seat interior of the Range Rover has provided versatility with comfortable seats and options for four-zone climate control, and the ability to ionize cabin air using nanoe technology that improves the quality of air in the vehicle by eliminating allergens and viruses, airborne bacteria and smells.
All-Terrain Innovative and lightweight: Range Rover has the ability to be unmatched in all-terrain capability with Terrain Response 2, Range Rover can move through seven different modes of response such as Rock Crawl Sand Eco, Dynamic Comfort, Grass/Gravel/Snow, and Ruts. Terrain Response 2 features an option to alter the suspension, transmission, and traction settings to provide the best driving experience in virtually every condition.
Sustainability MaterialsLand Rover is aiming to make use of sustainable materials like natural rubber, leatherwood, cotton, and other. They are in the process of looking for new natural fibers that can reduce the car’s weight and car components.
Land Rover Classic: Land Rover is dedicated to preserving and repairing its legacy of automotive engineering for the next generations. Land Rover Classic also has authentic parts for global Land Rover owners. The Land Rover Classic brings history to life by meticulously repairing the limited-edition Classic Land Rovers and the famous Land Rover Series I and the original Range Rovers two-door.
Weaknesses of Land Rover
The weaknesses of the company prevent them from being the same for long and also help the company to improve its performance. These are the weak points in Land Rover:
- Negative growth in sales in the emerging market: Although the automobile companies in the premium segment are growing in line with the fundamental potential of emerging markets, Land Rover has a negative growth rate in developing markets i.e. 18 percent decline in the Asia Pacific regions.
- Market Myopia Market Myopia: Over 45% of retail sales are from the UK and European nations, which can cause a loss of revenue from these markets because they are markets that are maturing and because of the intense competition, revenue is shrinking and over the longer time could lead to losing market share of the business.
Opportunities for Land Rover
Opportunities are external circumstances that could provide a company with competitive advantages like new market opportunities, gaining market share, and sales.
- Changes in lifestyles and customer segments: Three powerful forces are threatening the auto industry: shifts in customer demand as well as increased regulations to ensure safety and fuel efficiency as well as the increasing access to data and information.
- Expanding market: Entering new markets such as Asian and BRIC nations could lead to an increase in vehicle sales.
- Priorities of OEMs: Given the increase in electronic content, OEMs will need to work with experts and suppliers outside the traditional automobile industry. This will require modifications in the ways OEMs operate. OEMs will need to look at their top suppliers for ways to partner with worldwide systems.
Threats of Land Rover
The threat is a situation that could present the possibility of being dangerous to an organization. These are the threats that are the responsibility of Land Rover:
- Covid-19 Uncertainties Jaguar Land Rover reduces 220 people from their workforce worldwide and faces uncertain times due to the Covid-19. Jaguar Land Rover (JLR) sold 425,974 vehicles globally in 2020, which is a 23.6 percent decrease over the prior year.
- Intense Competition Land Rover has intense concurrence with BMW, Mercedes, and other brands that provide large SUVs that are equipped with the latest hybrid technology and durable materials. The fierce competition of Land Rover with other brands is also due to the dimensions of the SUVs as well as the brand’s reputation.
- Poor customer buying experience: Customers who purchase Land Rover cars have poor customer service. Customers do not receive any responses from their customer support department following making phone calls and emails. Customers also have a number of problems with their automobiles after the warranty expires.
- Competitors’ New Technology: Every year it seems that new technology for the automobile industry is released which means that Land Rover should be ready to unveil new technologies for their next vehicle. In the past, Jaguar Land Rover plans to utilize environmentally friendly materials for seats in their products, which is environmentally friendly. In 2039 Jaguar Land Rover wants to achieve carbon neutrality net-zero throughout its vehicles, operations, and the entire supply chain.
This concludes our comprehensive SWOT assessment for Land Rover. Let us conclude our learning below.
Limitations of SWOT Analysis for Land Rover
While SWOT analysis is a popular tool for strategic planning, SWOT analysis is extensively used to plan strategic strategies However, the analysis has its fair share of drawbacks.
- Certain abilities or aspects of an organization could be both a strength as well as a weakness at the same time. This is among the most important limitations that SWOT analysis has. Changes in environmental regulations can be an opportunity and a threat to the company. However, as well as an opportunity in the sense that it can allow companies to be on the same level or gain an advantage over their competitors when they could develop its product quicker than competitors.
- SWOT doesn’t provide a way to gain competitive advantages It is not a strategy to gain competitive advantage, therefore it should not be a complete solution.
- The matrix serves as an initial point of reference for an analysis of how the suggested strategies can be implemented. It also provided an evaluation window, but not an implementation plan based upon the strategic competitiveness. Land Rover
- The SWOT model is a static analysis that analyzes the current conditions with only a few potential modifications. When circumstances, capabilities as well as threats, and strategies alter, the dynamic of a competitive setting will not be apparent in one matrix.
- SWOT analysis can make a firm overemphasize the importance of a single external or internal element in formulating strategies. There are interrelations among the most important external and internal elements that SWOT cannot reveal that can be vital in formulating strategies.
Weighted SWOT Analysis of Land Rover
Due to the previously stated weaknesses of the SWOT analysis/ matrix, the corporate management determined to give weightage to every internal strength and weakness of the company.
Companies also evaluate the probability of events that will occur in the near future and the impact they can be on the performance of the company.
This technique is known as the Weighted SWOT Analysis. It’s better than a simple SWOT analysis since With a weighted SWOT analysis Land Rover managers can focus on the most crucial elements and ignore the less crucial ones.
This also helps solve the long list issue which is when organizations make lengthy lists but not address any of the elements are considered to be crucial.
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