Instagram SWOT Analysis [Update 2022] ❤️

Instagram SWOT Analysis 2022

A SWOT analysis of Instagram: IG also known as Insta (also known as Instagram is a US-based photo and video-sharing social media site that is a Facebook affiliate brand. 

Mike Krieger and Kevin Systrom created the basis of Instagram in October 2010. It was initially iOS but the company launched it for Android in April 2012.

Since launching Instagram to the public, it gained one million users in two months. In addition, the platform drew 10 million users during its first two years. 

This rapid growth attracted the interest of Facebook which is the largest social media site, which purchased the newly-launched multimedia platform for one billion dollars of cash and stock.

The Instagram app is the world’s fourth most downloaded app since the year 2010. According to the latest statistics, Instagram has approximately more than 1 billion active monthly users and more than 500 million active daily users. Cristiano Ronaldo has over 253 million followers on Instagram.

Today, we’ll look at the swot analytics of Instagram. It will focus on the internal and external factors impacting the growth of the video/photo-sharing social media platform. Here’s a SWOT analysis of Instagram in the following manner;

About Instagram

Instagram is a social media platform that allows users to explore and discover trending content and view other users’ content using tags and locations. It was published first for iOS in October 2010.

The app quickly gained popularity with one million users within two months, ten million in a year, and one billion by June 2018. The Android version was released in April 2012.

It featured a desktop interface, published in November 2012, a Fire OS App published in June 2014, and a Windows 10 application launched in October 2016. As of October 2015, more than 40 million images had been uploaded.

History of Instagram

2010 The launch of Instagram on iOS devices.
2012 It launched its Android version. The introduction of its photo-map feature. Include the web version of the application. Facebook was the first investor to be added.
2013 The introduction of the video sharing feature as well as the Instagram Ads feature. A direct messaging feature is now available.
2016 Its Instagram logo was redesigned by reworking the Instagram’s logo.
2017 Mobile web front has allowed uploading photos.
2018 Adam Mosseri succeeded Kevin Systrom and Mike Krieger.
2019 The removal of the public display of “like” counts.
2020 The introduction of a new feature known as “Co-watching. Introduces the new feature reels.’
2021 The new feature was launched which allows four people to be online at the same time including pronouns for use on websites and faced the most severe interruption.
2022 Mark Zuckerberg confirmed the plans to add NFTs to the platform.

SWOT Analysis for Instagram

The SWOT analysis of Instagram provides insight into the company’s strengths as well as its weaknesses, opportunities, and threats. 

The strengths and the weaknesses of Instagram are internal elements that the company is able to control and may alter. 

Threats and opportunities are external elements that the business does not have control over. The company can take action on opportunities and counter challenges but it cannot alter the circumstances.

 Strengths In The SWOT Analysis Instagram

❤️ Integration: Instagram is successfully using the technology of integration to its advantage, linking it with other top platforms such as Google, Facebook, Twitter, Tumblr, and many more. It lets users post their content to multiple platforms at the same time. It gives great flexibility to users on social media.

❤️ Multimedia Pioneer Platform: Instagram is the only platform that has the benefit of being the first specialized photo/video platform within the field of social media. It may appear to be a common thing however, it was quite revolutionary when it was first introduced in the year 2010. If you take all these elements, it was able to help the platform achieve one billion users every month.

❤️ Filters: Instagram is also the first to offer an inbuilt filter feature to allow users to alter the lighting, and brightness and also add different styles to their pictures and videos. There is no need for any other makeup application in its existence. The features played a major impact in attracting the interest of users.

❤️ Direct Messaging: We already know, that Instagram is an online platform for video and photos that allows users to make use of hashtags and captions with their photos before posting them. Users can choose to share, like, or comment on posts, as well as make direct contact with the creators of content. The public comment section isn’t the best spot to do business marketing and other types of promotional activities. This is where direct messaging is crucial.

❤️ Parent Brand: Many people are aware of the reality that Instagram is a subsidiary brand of Facebook and that everyone is familiar with the technology giant Facebook. If you’ve got the top social media platform behind you with its platform, you get many advantages when it comes to technical and financial assistance. This is the reason Instagram has seen incredible progress and growth in just a few years.

❤️ Global Reach: Instagram operates its business in the world that has over 2 billion monthly active users. Because it’s a public platform, that’s why users use it for a variety of reasons, including promoting their products/services, selling as well as connecting with family and friends. It doesn’t matter what their objectives or goals are, all users actively utilize the platform. According to research conducted by Mention in the year, 2018 71 percent of US companies utilize Instagram to conduct business.

❤️ Hashtags: The most crucial component that is essential to Instagram posts is hashtags. They let users rank their posts on the search results and also reach their intended public. But, if the content is excellent and useful, it can assist the creators in gaining followers. Are you aware that an average post on Instagram includes 10.7 hashtags? (HubSpot)

Weaknesses In The SWOT Analysis Instagram

❤️ Limited Communication Channel: If we are talking about two-way communication, Instagram provides a limited communication channel. People have the ability to send messages directly or post publicly posted comments. If others are also making direct comments and posting messages and your message is not being read, it will be lost in the discussion threads.

❤️ One Way Traffic: Numerous businesses and organizations use paid advertisements and sponsored posting features on Instagram. Instagram lets them include links to their online store in the middle of the post. If buyers want to buy or purchase it, they are able to directly go to the website. There is however an assurance that the customers will purchase after watching the advertisement.

❤️ Data Issues: Many critics are hailing Facebook for a variety of reasons, including the leak of personal data to advertising companies, breaches of data as well as privacy concerns. This has tarnished the image of Facebook in a significant way and also had a negative impact on Instagram. The new users are extremely preoccupied with their personal data and the way the platform will manage the information.

Opportunities In The SWOT Analysis Instagram

❤️ Sponsor: Influencers celebrities, influencers, and other public celebrities have millions of fans on Instagram. Businesses and corporations seek their help for shoutouts or promotion of their products or services. In reality, Instagram is the major source of income for many influencers by promotion and marketing promotional activities of both businesses and corporations. In order to increase users on Instagram, The company must encourage more influencers to join Instagram.

❤️ Smartphones as well as social media: If we look at the latest patterns and trends, then the use of the internet and purchases of smartphones have increased over the last few years. This presents an excellent chance for Instagram to expand its reach because Instagram is the most popular app for people who enjoy visual content. Instagram should take advantage of this trend to benefit. Based on Statista Statista, the estimated amount of people using smartphones is 6.4 billion, which is an annual growth of 5.3 percent.

❤️ Video Ads: Other platforms permit users to make ads using videos or images in any way they wish and include a feature to design advertisements. This means that marketers do not need to employ the services of an external agency to develop their advertisements. They can do this by making use of the embedded features available on Instagram. Instagram should incorporate these features on the platform.

 Threat In The SWOT Analysis Instagram

❤️ Low Visibility: It was easy for individuals to get noticed by posting photos and posts at first. Today, it is difficult for a common business owner to increase their reach without the use of sponsored posts as well as a shout-out to influencers. There are a handful of users and businesses at the forefront of interest on Instagram.

❤️ Schedule Posting: A lot of influencers and businesses use the tool that automates schedule posting. They choose posts that are images and videos for the month and place them into the pipeline of automated tools. The program would continue posting scheduled content on time. This seems like a great option, but it has drastically reduced the number of active users.

❤️ Beauty Race: Selfies, short videos, and pictures have accelerated the popularity of beauty consciousness body, figure, and shape carefully. This has led to the rise of plastic surgery is growing, such as botox, fillers, and butt lift to look more attractive. People are beating themselves up in the name of health. The majority of videos and photos posted on Instagram are the result of an extensive level of editing and filtering.

❤️ Strong Social Media Competitors: As per the NYTimes, Instagram is losing its young users. In the Insta strategy document, 13 to 44-year aged users have left Instagram to use YouTube or TikTok and teens are more attracted to Snapchat. It was due to these apps offering greater entertainment and communication options. Based on Piper Sandler’s research that is which is based on the responses of 9,800 US teenagers, Snapchat is the most well-liked social media platform having 34% of users choosing it as their top choice. However, TikTok and Instagram were 28 percent and 25 percent of the top choices for respondents in their respective top choices.

Limitations of SWOT Analysis for Ig Design Group Plc

While SWOT analysis is a popular tool for strategic planning, SWOT analysis is extensively used to plan strategic strategies however, it does have its fair share of drawbacks.

  • Certain aspects or capabilities of an organization could be both a strength as well as a weakness at the same time. This is among the most important limitations that SWOT analysis has. Changes in environmental regulations can be an issue for the company but as well as an opportunity in the sense that it allows the company to compete in a position to compete with its competitors or gain an advantage over its competitors if they can develop its products quicker than competitors.
  • SWOT doesn’t provide a way to gain competitive advantages and therefore it shouldn’t be considered a solution in and of itself.
  • The matrix is merely an idea to begin discussions on how the suggested strategies can be implemented. It offered an evaluation window, but not any implementation plan that is based on the strategic competitiveness of Ig Design Group Plc.
  • The SWOT model is a static evaluation and analysis of the existing conditions and hardly any prospective modifications. As the environment, circumstances, as well as threats, and strategies, evolve, the dynamics of the competitive landscape will not be apparent in one matrix.
  • SWOT analysis can make a firm over-emphasize the importance of a single external or internal element in formulating strategies. There are interrelations among the most important external and internal elements that SWOT cannot reveal that could be crucial in determining strategies.

Weighted SWOT Analysis of Ig Design Group Plc

Given the above-stated shortcomings of the SWOT analysis/ matrix, the management of the corporate determined to give an appropriate amount of weightage to each of the strengths and weaknesses of the business. 

They also consider the likeliness of events happening in the near future, and the impact they can be on the company’s performance.

This technique is known as a weighted SWOT analysis. It’s better than a basic SWOT analysis as the weighted SWOT analysis Ig Design Group Plc managers will be able to concentrate on the most important elements and ignore the less crucial ones. 

This also helps solve the problem of the long list, which is when organizations make lengthy lists but do not address any of the elements that are considered to be important.


❤️ What is the SWOT analysis of Instagram?

A SWOT analysis for Instagram provides insight into the company’s strengths as well as its weaknesses, opportunities, and threats. These are all internal elements that the company is to some degree in control of and are subject to alter. Threats and opportunities are external elements that the company does not have control over.

❤️ What are Instagram’s strengths?

Strengths. The most significant benefit for Instagram lies in its social network and its value proposition. Users on Instagram are sharing inspiring, beautiful images for other users to enjoy. As a participant in this community, your media company can find new avenues for reaching out to and communicating with your customers.

❤️ What are the opportunities for Instagram?

  • More Consumers and Businesses Are Participating every day. 
  • It is easy to target (and easily retarget) your audience.
  • Make the most of all the visual marketing Features of Instagram. 
  • Engage with customers where they Have Time.
  • Create User-Generated Content.

❤️ What is missing on Instagram?

The reason for disappearing accounts could include the accidental removal following a technical issue on Instagram’s side, accidental deletion due to a technical glitch on the Instagram’s part, intentional deletion by an account owner password hackers, hacker activity, or other users who report an account’s violations of Instagram’s terms and conditions of service, or the possibility of use of these tools to report violations.

❤️ Who uses Instagram the most?

In July 2021, India had been the top country in terms of Instagram users, with 180 million users using the photo editing and sharing application, then followed by the United States with 170 million users. Brazil came in third place having 11 million Instagram users, beating out Indonesia with 93 million.

❤️ What is the benefit of an Instagram account?

Instagram’s content is more engaging for users than other social media visual content on YouTube and Pinterest. In addition, Instagram helps you engage with your customers via the social network and increases the chances that you will be able to bring customers back for more purchases.

❤️ What are the features of Instagram?

Image viewing as long as 10 sec. Unlimited stories with new content. Direct messaging in Stories. Swipe left or right on the camera’s screen and you will be able to open videos and photos from your camera roll (You have access only to photos and videos on your camera roll within the last seven days)

❤️ Can we earn money from Instagram?

Instagram lets you earn money by earning money with the aid of IGTV ads Branded Content, badges, shopping, as well as Affiliate Marketing. However, creators can also earn through paid content, fan membership, licensing content they create, and even by working as consultants.

❤️ What is the future of Instagram 2021?

8 Trends Changing The Future of Instagram Marketing in 2021
A Concentration on Instagram E-Commerce Tools. short-form video content on Instagram takes the lead. Instagram’s Carousel Posts and memes will (Continue to) become viral. The increase in diversity and Inclusion on Instagram.


After a thorough study of Instagram’s SWOT analysis, as well as its strengths as well as its weaknesses, opportunities risks, and strengths, it’s discovered it is Instagram is the most popular platform. 

The company must focus on its weaknesses to stay out of danger and concentrate on its strengths and make the most of opportunities.

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