HP SWOT Analysis [Update 2022] ❤️

HP SWOT Analysis 2022

HP SWOT Analysis: Hewlett Packard is a top manufacturer of desktops, laptops, and peripherals. The company has seen rapid growth since it separated from HPE. 

However, sales were negatively affected by the pandemic as well as the global lockdowns that came in the aftermath. HP is the second-largest global PC brand behind Lenovo. 

HP is also the most popular name in PCs within the US which is the home market and is responsible for the biggest portion of its total revenue. In 2020, HP’s notebook sales increased but that of desktop PCs declined. 

The company’s net income in 2020 was also down mainly due to the decrease in demand because of the pandemic in the initial quarter. 

HP’s printing revenues also declined in 2020, as supply sales remained less than in the previous year. While HP’s overall business remains good but its printing division faces major challenges in the long run. 

The pressure to compete with Lenovo Dell and Lenovo Dell is growing, and the company might need to concentrate more on research and development, as well as marketing.

This is a SWOT analysis of HP that highlights its strengths and weaknesses, as well as opportunities and threats to the company’s next meeting in 2021.

Company Background

Key Facts
Name Hewlett-Packard Company
Founded January 1, 1939
Industries served Computer hardware and software, IT services, and consulting
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Meg Whitman
Revenue $ 120.357 billion (2012)
Profit $ -12.650 billion (2012)
Employees 331,800 (2012)
Main Competitors Apple Inc., Cisco Systems, Inc., Dell Inc., Fujitsu Limited, International Business Machines Corporation, Lenovo Group Limited, Microsoft Corporation, Oracle Corporation, Samsung Electronics Co., Sony Corporation, and many others.

SWOT Analysis of Hewlett Packard

SWOT analysis is one of the most effective methods for business analyses. SWOT analysis can be used as a method to evaluate an organization’s performance as well as its surroundings. 

SWOT analysis is typically employed method to provide a quick overview of the organization’s strategic environment. 

It is the primary step in planning. It assists managers in focusing on the most important issues.SWOT analysis evaluates the impact of both external and internal factors on the effectiveness of this “subject” of the analysis. 

SWOT refers to strengths (S) as well as weaknesses (W) opportunities (O) dangers (T). In SWOT terms the strengths, as well as weaknesses, represent internal elements while opportunities and threats are external variables. 

A strong SWOT can increase the firm’s strengths and possibilities as well as reduce the risks and weaknesses of a company.

Strengths In The SWOT Analysis Of HP

Being among the most exciting technology companies in the world is not an easy feat. However, this was created through HP over the past 80 years since the company’s inception. 

The reason for this incredible success is that there are a number of positive factors for HP that have helped them achieve this level of success now. Here are a few of HP’s strengths: HP:

❤️ High Brand Worth: HP has a significant presence in the marketplace thanks to its value brand as a maker of printers and personal computers. The company has worked hard to achieve its current level of customer trust. The brand’s image is helping to build its trust foundation and increase its sales. It has also enabled them to enter new markets and thrive.

❤️ Worldwide The availability of HTML0 is global. HP’s products HP are readily available in all major cities all over the world. 

However many of the most well-known tech stores are sellers of HP products. As one of the biggest producers of their products, HP has been capable of earning 35.6 percent of its total revenues within the United States in 2020. 

This is not just in the US but HP has made their products available to customers in the remotest regions of the world by providing shipping internationally.

❤️ Free Cash Flow HP has created not just a massive quantity of money, but additionally a free cash flow. 

This free flow of cash has given them the resources to explore new concepts, which are then followed by projects. 

According to their annual reports, HP’s cash flow increased by 359% during its fourth quarter in 2020 as compared with the previous year. It’s a great sign for HP as it implies that they’re improving.

research And Development: Every moment, something different should be provided to the user. It could be a variation of existing technology or an entirely new invention. 

HP has a thriving research and development team which allows them to expand amid the constant pressures of different companies and the market dynamic. 

HP labs are growing. HP labs are expanding and are successfully meeting the difficulties of the field.

❤️ Excellence in Production: With the long-term quality products and customer satisfaction at the forefront, HP is dominating the manufacturing of personal computers and printers. Even in the midst of the pandemic, as well as the global locking down, they’ve maintained their high quality and not compromised even just a bit.

❤️ Skilled workers: HP believes in amazing minds, which is why they each year hire skilled workers to their workforce. This plays an important role in their performance. The employees are constantly developing HP’s products, and making modifications to improve HP, and the development of HP is growing.

Weaknesses In The SWOT Analysis Of HP 

Since no living thing is perfect There is always an opportunity to improve. The problem with HP is in the areas where they could make improvements to improve their performance, which could help them become more competitive in the market.

❤️ Highly Expensive A number of HP products are expensive, and this has a negative effect on customers. Although HP is focused on the environment and the quality of the products it offers, higher prices could hurt sales.

❤️ is not sold at Less Popular Stores: HP products are readily available in well-known stores. However, in the remote regions of the world, and in areas that are less populated, retailers rarely offer HP products regularly.

❤️ Poor Forecasting of Product Demand: The demand for personal computers has slowed down, and the need for printing systems. In addition, the demand for smartphones has increased dramatically over the last few years. 

HP is way from the forefront of the manufacture of smartphones, as they have did not focus on the consumers’ demands.

❤️ High Attrition Rate in the Workforce: HP has a higher rate of attrition within the sector when compared with other sectors. This means that HP can’t resist spending large sums of money for training research, development, and training.

❤️ Limited to the Core Business Comparatively to other companies, HP was always limited to its core business. It never had much success beyond that. While it is among the top companies in its sector, it had to face many challenges in order to grow.

Opportunities In The SWOT Analysis Of HP

Opportunities are the steps to success, and they must be carefully selected, including taking a risk. HP ought to also take advantage of opportunities that are beneficial to them in the coming years. Here are a few opportunities available to HP:

❤️ Innovative Product: A leading producer has done its best to change and adapt to the needs of its customers. 

This has resulted in an expansion in the production and sales of notebooks for the event of a pandemic. 

The company’s focus now is on efficiency which can be achieved by investing in innovation for their products.

❤️ The investment made in employees: HP allows its employees to excel by providing them the opportunity to be the best version of themselves. 

Giving them the chance to advance throughout the organization is crucial to the overall performance of the business.

❤️ Environment Policy HP is implementing the initiative to develop a new environmental policy, which can provide a huge chance for HP to grow in the marketplace.

❤️ Stable Cash Flow Free cash flow that is stable permits the business to invest in new ideas and products. Because HP is expanding its business and expanding its market, it is more likely that the company will expand its product line to include new concepts.

❤️ online channel: Thanks to digital marketing HP receives a large number of customers. In the past couple of years, they’ve made significant progress through the development of an internet-based platform that customers can use. 

By collecting data from customers, they could enhance their website and assist customers in the best way.

Threats In The SWOT Analysis Of HP

Every chance presents inevitable dangers. However, they shouldn’t be overlooked and, if taken care of, they could result in positive outcomes. The most likely threats to HP include:

❤️ Newer technologies: Newer technologies are being developed in a matter of minutes and old schools are not keeping up. To keep up with the changing times, HP must focus on the other companies that are developing new technologies.

❤️ The competition is intense: The competition is extremely competitive and pressured. However, there is nothing to do that doesn’t update their businesses with new technology and shine amid the dark cloud of the competition.

❤️ Rapidly changing consumer behavior: The behavior of customers could change as a result of time and the situation. 

HP should be aware of this and take action according to the changing behavior. They must gather data from their customers and then move to more diverse markets when needed.

❤️ Product Problem: It’s really difficult to ensure the standard of the item while the price of raw materials, as well as labor, increases. This could put tremendous stress on the production process.

Limitations of SWOT Analysis for HP

While it is true that the SWOT analysis is used widely to plan strategic strategies, However, it has its fair share of drawbacks.

  • Certain aspects or capabilities of an organization can be both a strength as well as a weaknesses at the same time. This is among the most important limitations that SWOT analysis has. For instance, changing environmental regulations can be an issue for the company but however, but it could also be an opportunity in the sense that it allows companies to be on the same level or gain an advantage over their competitors if they could develop their products more quickly than its competitors.
  • SWOT is not a method of determining how to get a competitive edge and therefore it shouldn’t be a complete solution.
  • The matrix serves as an initial point of reference for an analysis of how the proposed strategies might be implemented. It provides an evaluation window, but it did not provide a plan of implementation depending on the strategic competitiveness. HP
  • It is a static analysis and analysis of the existing conditions and a small number of potential modifications. When circumstances, capabilities threats, strategies, and circumstances evolve, the dynamics of the competition will not be apparent in one single matrix.
  • SWOT analysis could cause a company to focus too much on the importance of a single external or internal aspect when formulating strategies. There are interrelations among important external and internal aspects that SWOT cannot reveal that can be vital in formulating strategies.

Weighted SWOT Analysis of HP

Due to the previously stated shortcomings of the SWOT analysis/ matrix, the management of corporate is determined to give weightage to every weakness and strength of the business. 

They also consider the likeliness of events happening in the near future, and the impact they will be on the company’s performance.

This technique is known as a weighted SWOT analysis. It is superior to basic SWOT analysis as With a Weighted SWOT Analysis HP managers can concentrate on the most important aspects and eliminate the less important ones. 

It also eliminates the problem of a long list which is when organizations make lengthy lists but do not address any of the items that are considered crucial.


❤️ What is the HP SWOT analysis?

HP Hewlett-Packard SWOT Analysis, Competitors & USP

HP Hewlett-Packard Brand Analysis
Positioning Reliable and customer-centric Computer service
SWOT Analyse of HP Hewlett-Packard

❤️ What is HP’s competitive advantage?

Yet, HP has a competitive advantage when it comes to producing revenue due to its wide range of products with a strong R&D capability branding and procurement leverage as well as support and service products, well-established distribution networks, as well as the capacity to cross-sell its portfolio of products.

❤️ What is HP most known for?

Hewlett-Packard (HP) was established around 1939, by William Hewlett and David Packard and was famous for its innovations in hardware like personal computers and printers. Hewlett-Packard was a multi-billion dollar company that acquired a variety of businesses throughout the years One of the most famous was Palm, Inc. in the year 2010.

❤️ What are HP values?

HP’s fundamental values are ” customer loyalty, growth, leadership in the market, and a commitment to its employees.” In the present, HP as a brand has gained international recognition because of the quality and value the company provides.

❤️ What is HP’s marketing strategy?

Targeting is among the most important elements in the strategy for marketing. HP utilizes differentiating targeting strategies to offer customized products and services to companies. HP employs a mixture of value/product and pricing-based position strategies to stay competitive in the marketplace.

❤️ Who are HP’s main competitors?

Top Hewlett Packard Competitors
  • Hewlett Packard Competitors.
  • 1) Lenovo.
  • 2) Apple.
  • 3) Dell.
  • 4) Samsung.
  • 5) ASUS.
  • 6) Acer.
  • 7) IBM.

❤️ What is HP called now?

Hewlett-Packard Company, an American producer of computers and software. The company split in the year 2015 into two separate companies: HP Inc. and Hewlett Packard Enterprise.

❤️ How is HP successful?

HP’s success is a result of its capacity to change. HP did not need to change into an entity that was different from its competitors; it had to be able to anticipate market trends and its demands and pivot to meet these needs. HP’s success is a result of an executive team that works as a unit and is able to set priorities aligned with the needs of its employees, customers, and its investors.


After an in-depth study of the SWOT study of HP, we’ve come to the conclusion that HP is the top computer manufacturer. 

The growing costs, counterfeit products, and competition are serious threats to the company. 

HP should provide customized products and expand its service offerings through its reputation and its resources.

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