Swot Analysis of Google 2021

Swot Analysis of Google Company

Google Swot Analysis is the best option to identify the strengths, weaknesses, opportunities, and threats of Google company.

SWOT analysis is a simple but useful framework used to evaluate an organization’s competitive position and to develop strategic planning.  

Nowadays technology is developing rapidly and you can get any information from the internet. The global search engine has revolutionized the digital world.

For instance, one is finding something unspecified and no idea about that then no need to ask anyone, just go on google and find it

In Swot Analysis of Google, market changes are considered, related to rapid technological advancement and changes in customer choices and expectations.

Before going to depth in Swot Analysis of Google LLC 2021 I lead you on Google company background.

Google Overview

Google LLC is a multinational technology company in America that specializes in Internet-related services and products. It was founded in September 1998 by Larry Page and Sergey Brin.

Company Name Google
Logo Google SWOT Analysis
Type Subsidiary (LLC)
  • Internet
  • Cloud computing
  • Computer software
  • Computer hardware
  • Artificial intelligence
  • Advertising
Founded September 4, 1998
  • Larry Page
  • Sergey Brin
  • 1600 Amphitheatre Parkway, Mountain View, California, United States
  • Queenstown, Singapore (Asia-Pacific)

Sundar Pichai (CEO)

Products List of products
Revenue 182,527,000,000 United States dollar (2020)
Net income
40,269,000,000 United States dollar (2020)
Number of employees
135,301 (2020)
Google SWOT Analysis
Google SWOT Analysis

Google SWOT Analysis 2021

SWOT Analysis of Google 2021 examines the internal and external factors of the company which is used for the technology company’s strategic planning and competitive positioning.

Strengths of Google 2021

According to Forbes, “the world’s most valuable brand list,” Google is ranked at No.2 position after Apple. Google is an extremely recognized brand in the world.

It is the world’s most popular search engine and at the core of Google’s multi-billion advertising empire. Because of its search engine, it built a strong brand recognition that Google enjoys worldwide.

By displaying more unique information that did not readily come up elsewhere, by this way Google set itself apart from the rest competitors.

Starting from its search engine to google maps, Gmail, google news, chrome browser Google has brought a very wide variety of online products and services used globally by individuals as well as business users.

Google has successfully welcomed mobile and Android technologies, giving it the possibility to compete directly with Apple’s iPhone.

High ability for technological innovation strengthens product development, which maintains the company’s point against competitors that are also technologically advanced.

For many years, Google has noticed steady growth in its revenue and income from Advertising and nonadvertising sources.

Weaknesses of Google 2021

Most of Google’s revenue comes from online advertising. Online advertising is expected to grow in double digits in the short term. But in the long run, Google may experience slow income growth or even a decline.

Google is often involved in lawsuits over the breached patents and other intellectual property. These litigation are expensive and time-consuming and distract the company from innovating rather than disputing.

Between the search engine and the apps constantly running in the background of your phone, users dislike how much access Google has to user information. Unluckily for them, it’s quite difficult to live a “Google-free life”.

By many experts, Google faced a lot of controversies related to user privacy, especially when it comes to protecting data about algorithms. The company has since taken action to address the claim.

Google cares most about the “cost-per-click” (CPC) measurement. It defines how much advertisers will pay for traffic. Relying primarily on ad revenue is risky. If the CPC decreases, Google’s profits decline with it.

While Google has since its foundation focused upon employee satisfaction and motivation, the CEO Sunder Pichai recently publicly accepted that the company was dealing with employee discontent.

As the most used search engine, Google exploits this power unfairly to stop the entry of new rivals in the area.

Google raised the subscription price of its services per month. It can lose a majority of the 2 million YouTube subscribers due to the price hike.

Opportunities of Google 2021

The company is prepared to market its newly introduced Google Glasses and Google Play to boost Google’s progress and development.

The most substantial opportunity for Google is its noticeable efforts in the Android Operating System provision to directly compete with Apple iOS.

Google has plenty of opportunities for long-term growth, including wearable technologies, driverless cars, smart home efforts, robotics projects, artificial intelligence, medical equipment, and even medicine.

With Microsoft and Zoom making billions from their video calling services which increased demand for remote work solutions immensely.

Google introduced a new digital store, which offers cloud-based software to all organizations.

With Android M (6.0), which will appear later this year, Google will add context-based searches of apps and replacements of app-based browsers with Chrome overlays. Both moves could help Google mine data from apps, even if they’re tethered to Facebook’s ecosystem.

Google needs to start a new strategy and aim to build a non-Ad Business Model. In this effort, Google has introduced paid services such as Google CloudYoutube TV subscription, Google Play (sales of apps), Hardware (Nest, Pixel phones, Fitbit), etc. 

The opportunity to develop new products to grow the technology business. For example, the company could expand its product mix to add new smart devices that use existing products like ‘Google Assistant’. 

In the coming years too and after the arrival of 5G, the number of mobile users will continue to rise and so will the revenue being generated from mobile advertising. 

To invest to expand new enterprise market opportunities like Android for Work and Chrome for Work, Google Play Music.

Threats of Google 2021

Google is facing severe competition from other companies including Microsoft, Amazon, Apple, and Facebook which are the leading rivals of Google.

Very possibly the greatest threat to Google is the considerable amount of money it must spend in defending itself in court.

Due to highly discretionary sources of revenue, the Economic downturn particularly affects Google. 

Since every stage is having its mobile interfaces directing the customer to straight access the web applications, Mobile Computing is becoming a major threat leading to Ad revenue Loss.

High Advertisement Cost leads to shifting of Companies to other platforms such as Social Media Sites.

Pandemic destroyed the operations and earnings of many companies, including Google

To Google’s future success, data privacy, security concerns, and regulations become a serious threat.


Thanks for reading this pillar, about the SWOT Analysis for Google shows the strengths, weaknesses, opportunities, and threats of the biggest online search engine.

If you liked my post, then share it with your friends and family members to read this interesting post. To read more blogs on SWOT Analysis, you can visit my site swotanalysis.website.

Leave a Comment