Foodpanda SWOT Analysis: Foodpanda is a mobile food delivery service that began in the year 2012. It has since become the largest food delivery app in Asia.
The article we are writing about will discuss what the SWOT assessment of Foodpanda includes strengths and weaknesses, opportunities, and threats. So let’s get started!
Foodpanda – At A Glance
|Founders||Ralf Wenzel, Rohit Chadda, Ben Bauer|
|Chief Executive Officer (C.E.O.)||Ralf Wenzel|
|Type of Corporation||Private|
|Key Products/Services||Food delivery|
|Key Competitors||Grab Holdings Inc., Gojek, and Deliveroo Plc|
It’s the world’s largest B2C food and grocery platform operated by Delivery Hero, which is situated in Berlin, Germany. B
eyond China, Foodpanda is currently the most popular marketplace in Asia with its main headquarters located in Singapore in this area and operating in over 11 countries throughout Asia including India. Foodpanda was founded in the largest virtual partnership in Asia with Rebel Foods.
In 2012, Foodpanda founded its first headquarters in Singapore through Lukas Nagel as well as Rico Wyder and then expanded its operations all over Asia. The name “Foodpanda” is applied to places that are located in East Asia and Europe.
However in Africa and in the Middle East, and Latin America they were using “Hellofood”.
It was also able to expand its international reach quickly by expanding its operations to different countries.
The business has led to numerous successful rounds of financing which included the acquisition of around $28 million in 2013 as well as $80 million in 2014 and $210 million in 2015.
The company is now working together with more than 38,000 establishments across over 500 cities.
It was awarded an award called the European Tech Startup Award for “Best eCommerce Startup” in the year 2014.
SWOT Analysis of Foodpanda
Foodpanda is a top-rated food and grocery retailer online with multiple divisions as well as a central office all over the world.
In this article, we will conduct an exhaustive SWOT analysis of Foodpanda to ensure that we are able to know the pros and potential threats, pros, and cons. The first step is to look at the positives of the business :
❤️ Fantastic Platform Excellent Platform Foodpanda handle diverse orders on behalf of customers and delivers them directly to restaurants that are partners. After the order has been processed, it is delivered directly to the customer. The service is offered to customers via websites and mobile applications, which allow customers to place orders for food using their postcodes via the website. Customers can search for food items from the list of restaurants on the website. After selecting a restaurant, customers must enter their address, and then proceed to payment. The restaurant will take the order and the food is then delivered to the customer. The restaurant can also forward an SMS to customers for confirmation of order as well as the approximate delivery timing.
❤️ Online ordering Foodpanda accepts orders via HTML0. Foodpanda accepts orders via its mobile and website applications as well as on its websites. It connects restaurant owners and customers.
❤️ investment — Foodpanda has raised Venture capital of $318 million. It has raised around $20 million as the first investment by Rocket Internet and Investment AB Kinnevik in 2013. In the same period, MENA Holdings had invested approximately $8 million. It also received an investment of around $20 million in 2014. Goldman Sachs had also invested approximately $100 million in Foodpanda. These findings can be considered an enormous strength for Foodpanda.
❤️ Many international brand names – Foodpanda was acquired by the company Delivery Heroin in 2016. Its Delivery Hero brand contains multiple international brands. For Asia as well as Eastern Europe, it is Foodpanda in Europe, Canada, and Australia it’s Foodora and in the Middle East it is hello food and in Russia, it’s a Delivery Club, and so on.
❤️ global Operational Global Operations Foodpanda operates business operations in a number of countries, including Eastern Europe, the Middle East, and Asia.
❤️ The Global Rebranding In The year 2017 Foodpanda changed its brand name to change its color from Orange to Pink with updated logs for all countries. The iconic panda continues to be at the center of its brand’s logo.
❤️ Fast Delivery Quick Delivery Foodpanda processes food delivery faster because it attempts to connect its customers to the nearest restaurants.
❤️ trained employees in HTML0 Foodpanda has educated employees to help make their deliveries more efficient.
❤️ Large Range of Coverage – Foodpanda offers a broad range of restaurants, and it meets the huge customer demands and preferences for food.
❤️ Excellent Customer Service Good Customer Support Foodpanda provides excellent customer service and is able to meet their requirements and preferences for food. They constantly change the menus for food and are trying to make connections with restaurants.
Weaknesses in the SWOT Analysis of Foodpanda
❤️ Restaurants in the vicinity The orders are only accepted from restaurants within the area where the order was placed. This is a weakness because all restaurants won’t be open in all locations.
❤️ Click for the free delivery Quantity of items required for delivery free of charge is often slightly more than for a single person.
❤️ Still to cover more – Foodpanda is not yet covered in every city.
Opportunities in the SWOT Analysis of Foodpanda
❤️ The growing market It appears to be the perfect position as with the expanding market, there is a chance of customers.
❤️ Customer ExpansionFoodpanda has to broaden its horizons to accommodate the demands of more customers. It’ll have to connect with numerous restaurants and attract more customers to the site. This will create more opportunities for the company.
❤️ The increase in loyalty of customers Programs The company Foodpanda could set up customer loyalty programs that will make the customers stick with them. They can launch deals, reward programs, etc that allow them to stay with them. This will create a massive chance for them.
Threats in the SWOT Analysis of Foodpanda
❤️ Potentially Increased Competition There appears to be an increase in competition in this particular market. This poses a significant danger towards food pandas’ Foodpanda business.
❤️ low customer Over the course of the years since its inception it appears that there is an absence of customers in the company. The company should come up with ways to attract more customers because it could pose an extreme risk to the company.
❤️ Changes within economic situation Changes in the economy around the world can affect business. This also poses a serious risk to the business.
❤️ Easy to go to the nearest restaurant People may choose to visit a nearby restaurant instead of having it through the website. This poses a risk to the company.
Foodpanda is a well-known brand with an enormous name and significant investments in technology to give them an edge over competitors.
However, the brand must be concerned about bridging gaps in customer satisfaction, avoiding any more boycotts, and beating the competition.
There are plenty of opportunities available in the market for food delivery due to the changing paradigm of virtual work, among other aspects.
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