Flipkart SWOT Analysis 2022 ❤️

The SWOT Analysis of Flipkart is focused on strengths as well as weaknesses, opportunities, and threats. 

Strengths and weaknesses are internal variables, while threats and opportunities are external elements that impact the SWOT analysis of Flipkart.

On any list of most successful Indian online companies, Flipkart would undoubtedly be high on the list. 

Flipkart is among the few Indian companies that have a market capitalization that is greater than 2 billion and the company is valued at over 1 billion dollars. 

flipkart swot analysis

The company was established around 2007 by two Bansal brothers Sachin Binny and Sachin Binny which took the business to astonishing heights during their time. 

Walmart the U.S.-based retail giant, purchased the controlling stake of 77 percent in Flipkart for US$16 billion which was valued at around twenty billion dollars at the time of the acquisition. The SWOT evaluation of Flipkart is described in the following article.

Company Overview – Flipkart

Flipkart was created on the 7th of July 2007 by two Indian young people – Sachin Bansal and Binny Bansal. They were IIT Delhi graduates, fresh out of their jobs at Amazon began with an online book sales site.

With the increase in daily orders as they grew, they added new categories of products, taking strategic purchases.

Today, Flipkart generates revenue of USD 6.1 billion (2019) and is one of the more well-established players in the world of online retail. 

It has made significant acquisitions during its rise to fame, such as Myntra, Jabong, Phonepe and Walmart India(wholesale), Ekart, etc.

It is a brand with a good reputation and trustworthiness with millions of customers using Flipkart to meet their varied requirements. is the most popular market share of e-commerce firms across India.

Company Profile 2022

Company Name Flipkart Internet Pvt Ltd.
Website www.flipkart.com
Founded 2007
Founders Sachin Bansal & Binny Bansal
Key People Bhanu Singh – Chief Executive Officer Daniel Garza – Chief Ethics & Compliance Officer Mayur Datar – Chief Data Scientist, Jeyandran Venugopal – Chief Product and Technology Officer (CPTO) Kiran Samudrala – Chief of Staff
Headquarter Bengaluru, Karnataka, India
Company Revenue 436.2B INR (USD 6.1B) (2019)
Key Competitors Amazon, Etsy, eBay, Snapdeal, JioMar

SWOT Analysis of Flipkart

Let’s now get into what we call the SWOT review for Flipkart.

You can see how external and internal factors influence Flipkart and its performance. You will also be able to analyze and identify the possible strategic changes which the company is able to offer in the near future.

This section will thoroughly determine the reason Flipkart is such an enormous success story.

Strength In The SWOT Analysis of Flipkart

  • India’s largest Online retail company: Flipkart is India’s biggest E-commerce business and has reported GMV (gross retail amount) worth $1.25 billion until the present.
  • Expert founding partners: The Founders of Flipkart, Sachin & Binny Bansal are Ex-employees of Amazon Employees. Experience in the field of E-commerce has allowed the founders to think effectively and create a distinct brand for the business they operate in an extremely fiercely competitive marketplace.
  • acquisition: With its series of acquisitions such as Letsbuy. co, chakpak.com, weread.com, Mine360, and the most recent acquisition Myntra during 2014, Myntra has allowed the company to expand its reach into the world of E-commerce and utilized its capabilities and capabilities of the acquired companies.
  • High brand recalls Flipkart is establishing its reputation as an e-commerce business in India through television ads, online branding, and the presence it has on social networks. Brand events such as”Big Billion Day “Big billion day” have significantly helped to increase the brand’s recognition of the company.
  • own payment gateway and Logistic arm The company’s own logistics arm, E-kart, and the payment processor Payzippy have enabled the business to manage its expenses. The benefits are then passed on to customers who are the final beneficiaries.
  • Wide and exclusive selection of products: From having exclusive rights to launch products such as MotoG MotoX, Xiaomi Mi3 as well as personal designer segments within the clothing category which has enabled the company to make its products more distinctive and specific to the local market.

Weaknesses In The SWOT Analysis of Flipkart 

  • Limited distribution: Flipkart has a limited distribution channel despite the fact its logistics division has managed to keep costs low. This is a problem for the business since it is a small company with a limited reach. Because of outsourcing, giants like Amazon and eBay can deliver their goods to any place within the United States. Flipkart is, on the contrary, however, struggling in this field.
  • cost of acquisition Since Flipkart has a significant number of customers by advertising on the internet and marketing, the cost of acquisition can be high because of the fierce competition in the market as well as the low retention rate of customers. According to Flipkart information, the company invests R.s 400/- per year to get new customers.
  • Buyers have the potential: Because this industry is overrun by a vast amount of players, consumers are offered a wide range of choices from which they can choose. Customers can save costs on switching because they are able to easily switch from one retailer to another. Similar products are displayed on many online retail sites. The differentiation between products is virtually nonexistent therefore the battle is won solely by price.

Opportunities In The SWOT Analysis of Flipkart

  • Business expansion: By targeting other emerging markets, businesses can grow their revenues and it could create economies of Scale.
  • expanding their product areas: This will increase their customer base and while doing so, decrease their cost for acquisition as well as switching customers.
  • A shift in the mindset of Indian customers: With increasing numbers of consumers becoming comfortable with online shopping and increasing numbers of Internet users in India There is enormous potential for this industry.
  • supply chain In optimizing their supply chains, they are able to be competitive with other companies and manage losing sales due to not being able to supply the product because of delivery restrictions.
  • Establishing operations in other emerging economies: Like Amazon, Flipkart will gradually expand beyond India and set up operations elsewhere, which could boost revenues.

Threats In The SWOT Analysis of Flipkart

  • The competition is fierce The online retail industry is overrun with competitors. Global companies such as Amazon, eBay, and Alibaba face off against local companies like Shopclues, Snapdeal, and Paytm. The existence of these rivals offering the same products impacts the profits. This is why Flipkart along with Amazon is involved in a battle to burn capital, requesting holiday deals and incessant cash injections from investors. Both are seeking to control the Indian online retail market and overtake the other.
  • government restrictions: It’s difficult to bear losses and keep running operations when the state regulations continue to hinder the business. In the real world, Flipkart was extensively reviewed by the Competition Commission of India (CCI) in the event of suspected violations of competition laws in 2020. In addition, the Indian government also checks FDI as well as capital from overseas investors that enter India. Indian market. This led to numerous issues with regard to the regulation of online shopping. Additionally, as a result of Indo-China protests, the proliferation of fake goods on shopping websites is being controlled by strict limitations. Based on the law in place, online retailers like Flipkart have to verify the products that they import from overseas and also have an authorized commercial enterprise registered within the country.

Competitors of Flipkart

Thanks to the digitalization of numerous businesses, consumers are now able to purchase goods and complete transactions online with ease. 

Since the past few times, a lot of businesses have launched online platforms that permit consumers to buy various products. 

Customers are also able to choose from a range of choices and thus making it much easier for them to pick the appropriate item. 

Flipkart is among the largest online retailers and has a wide range of competition operating in the same industry. The most significant competitors include:

  • Amazon
  • Snapdeal
  • Alibaba
  • Myntra
  • Jabong
  • Shopclues

Flipkart FAQs

❤️ What makes Flipkart different from other online stores?

The company offers a greater range of goods that are exclusive to India. Additionally, it provides better customer service than its rivals.

❤️ Should Flipkart buy Snapdeal?

There are benefits and drawbacks when buying Snapdeal. Snapdeal’s website is more popular among customers, however, the market share of Snapdeal could be worth more to Flipkart.

❤️ What’s the value of Flipkart?

The value of the business is usually about $37.6 billion at the time of the acquisition. The company is in a position to boost its brand’s visibility through investing in advertising.

❤️ What are Flipkart’s strengths?

The firm has numerous strengths that are mentioned in this article. The most notable is the fact that it has the largest market share when it comes to other online stores in India.

❤️ What’s Snapdeal worth?

Snapdeal is valued at around $2.5 billion. It may not be worth that much should it be acquired by Flipkart.

It is also contingent on the amount of profit it makes for Flipkart to acquire the business.

❤️ How many customers are using Flipkart?

The company boasts more than 100 million clients. The number is expected to increase as the company develops new products.

The company also offers excellent customer service that leads to loyalty among customers.

❤️ How many people buy from Amazon?

Over 172 million customers use Amazon every year this is a staggering amount when compared with other businesses in the market.

❤️ What is the share of the market for e-commerce in India?

General trade that is not organized (almost 90% market share) and contemporary trade (16 percent) and E-commerce (4 percent market share) dominate this group.

Unorganized general trade is predicted to comprise approximately 57% of the total trade by 2030. current commerce making up 24% of the total and E-commerce accounting for 19%.

❤️ What is the online retail industry worth?

The revenue from e-commerce within the United States reached 431.6 billion dollars in 2020. As per Statista’s Digital Market Outlook estimates, sales will rise to 563.4 billion dollars by 2025.

❤️ How much is Flipkart earn?

Flipkart earns an estimated $3.8 billion annually. It also has an excellent capacity for capital raising, which allows them to increase its business within India to rival other businesses in the field.

❤️ What’s the point?

In order to make electronics more accessible to everyone. Giving more power to consumers and sellers by providing online shopping platforms that allow you can purchase items at a lower cost compared to physical stores.

To offer a greater variety of products, features, and services, including those which aren’t currently offered in India at reasonable costs.

Flipkart near me


It’s not difficult to see that Flipkart is growing in terms of respect in the field of online shopping. 

The variety of products offered by Flipkart and its services, as well as its strengths and flaws have been the subject of discussion here. 

To begin it was discussed that Flipkart’s main strengths and weaknesses have been identified that hinder its growth. 

The discussion was followed by a discussion on the future of the company and the potential risks. Flipkart’s SWOT analysis was extensively discussed.

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