- 1 Disney SWOT Analysis 2022
- 2 Company Background
- 3 Introduction to Disney
- 4 Milestones/ Development Timeline for Disney
- 5 The SWOT analysis of Disney
- 6 Disney Of Strengths
- 7 Disney’s Of weaknesses
- 8 Disney’s Of Opportunities
- 9 Disney’s Of Threats
- 10 SWOT Analysis Limitations to The Walt Disney Company
- 11 The SWOT Analysis is Weighted and Weighted of The Walt Disney Company
- 12 Also, Related Some Article:
- 13 FAQ
Disney SWOT Analysis 2022
Disney SWOT Analysis: The Walt Disney Company, every kid’s dream when they grow older (and even to some adults) is among the largest franchises in the world.
It has an extensive and lengthy background and has seen numerous changes in the several decades that it has been operating for. Does Disney really require an introduction?
Disney is an American multinational media conglomerate that operates its corporate headquarters in California.
The company was founded nearly a century back in 1923. It has been through numerous names before coming to the present name.
The beauty of Disney isn’t something that can be described in a few words. Disney can create an entire production from its journey through its beginning.
I’m interested in the film! Walt Disney started the Disney Brothers’ Cartoon Studio together with the help of his son Roy Disney after Walt’s previous studio went insolvent. Their first success was a character who is popular today the iconic Mickey Mouse.
They then began to produce several other films and series. The company was through numerous leadership changes and expansions to get to where it is today.
In the year 2019, they employed nearly 223,000 people, and their revenues for the year 2020 were 65.388 billion US dollars. Disney is currently headed by Robert A. Iger.
On the surface, Disney might seem like an entity with everything up for its customers. It’s the most recognizable brand in the business.
But, when you look at it more closely there are certain tensions in the background that could cause problems.
To properly assess these issues and to sum up what things are for Disney in the present We will take a look at the Disney SWOT analysis.
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|Name||The Walt Disney Company|
|Founded||October 16, 1923|
|Industries served||Mass media|
|Geographic areas served||Worldwide|
|Current CEO||Bob Iger|
|Revenue||$ 42.278 billion (2012)|
|Profit||$ 5.682 billion (2012)|
|Main Competitors||NBC Universal Media, News Corp., Time Warner Inc., Viacom Inc.|
Introduction to Disney
In order to conduct the Disney SWOT assessment, It is vital to take note of some key facts regarding the company.
This is because the Walt Disney Company, aka Disney Company is an American multinational entertainment and mass media firm with its headquarters in California.
The company is the owner of the ABC Broadcast network and several other television networks on cable, which include Disney Channel, ESPN, FOX, National Geographic, and many more.
They also sell other products such as books, merchandise as well as music, theatres theme parks Disney parks, etc.
Milestones/ Development Timeline for Disney
|1923||Walt signed the contract to produce Alice Comedies, a date thought to be the beginning of the Disney Company|
|1924||Alice Comedies: The Movie is Out! Alice Comedies|
|1926||Disney relocates to a brand new studio in Hyperion and is named Walt Disney Studio|
|1927||The first release of Oswalt The Lucky Rabbit animated series|
|1930||Mickey Mouse comic strip begins|
|1932||Flowers and the Trees, the first cartoon in full-color, Academy Award winner|
|1937||The premiere of the very first full-length animated feature film Snow White and the Seven Dwarfs|
|1949||Creation by Walt Disney Music Company. Walt Disney music company.|
|1950||First premiere for Treasure Island, first completely live-action movie|
|1950||One Hour in Wonderland first television series|
|1955||The first episode from the Mickey Mouse Club House TV series.|
|1965||WED Enterprises joins as a subsidiary|
|1970||The establishment of the Walt Disney Archive|
|1971||The official opening of Walt Disney World|
|1982||The opening of the EPCOT Center|
|1983||Disney Channel starts broadcasting|
|1987||It was the First Disney store opened|
|1988||Purchase of Wrather Corp and Childcraft|
|1990||Hollywood Records started operations|
|1993||Miramax Film Corp. acquired|
|1994||Disney Interactive formed|
|2007||Club Penguin acquired|
|2009||Disneynature label launches Disneynature label|
|2018||The launch of ESPN+|
The SWOT analysis of Disney
Disney’s SWOT analysis can show the way in which the company utilizes its strengths and potential to keep its leading position within a competitive marketplace.
How they utilize their strengths minimizes the effects that their weaknesses can cause. Based on their Disney SWOT study it is simple to understand their strategies.
Disney Of Strengths
❤️ Reliability of HTML0 – Disney has strong connections with its suppliers that provide top-quality raw materials for the production line of the company.
❤️ Large Cash Flow Disney has a robust cash flow system that allows the company to make investments in different areas of the business. At the end of 2018, the company reported a total annual operating cash flow of 14.3 billion. In the final quarter of FY2019 Disney had an operating cash flow of 5.98 billion.
❤️ Good Negotiation Skills The Company has developed strong networks and has negotiated deals to establish dealers and distributors throughout America. The United States.
❤️ Expert Teams– Disney has one of the most innovative teams, which includes writers, story scriptwriters as well as graphic designers. The team members consist of highly experienced professionals with many years of working in the field of mass media.
❤️ The High Value of Brands Disney’s brand name and logo are instantly recognizable. The products and movies that are presented to the public include at least the “D” symbol to signify that they originated from Walt Disney Studios, Production, or Company. According to Forbes the world’s top brands listing, Disney is ranked in the eighth position. Its brand worth is estimated at $52.2 Billion.
❤️ Diversified Services The majority of players in the entertainment business focus on a specific niche such as Netflix concentrating exclusively on its streaming service. However, Disney offers a wide array of products and services through its various business segments, including studio entertainment, media networks direct-to-consumer and parks, experiences, and even products. Disney is able to meet the demands of every consumer, regardless of their age. You can take advantage of the indoors using Disney+ streaming options as well as the outdoors with the cinema or visiting the theme parks at Disney.
❤️ Awe-inspiring Portfolio HTML0 – Impressive Portfolio Disney has many impressive brands in its portfolio which include Miramax, ABC, ESPN, Starwave, Infoseek, Lucas Film, Pixar, Hulu, Marvel, 20th Century Studios, Searchlight Pictures, and many other brands. There are more brands in its portfolio that can boost revenues.
Disney’s Of weaknesses
❤️ Sky-High Attrition Rate Walt Disney Corporation has invested massive amounts of money in developing and grooming its employees. However, it hasn’t reduced its high attrition rate.
❤️ Poor financial planning In the year 2018, Walt Disney reported a loss of more than $1 billion as a result of its investments in Hulu and BAMtech’s streaming technology. In the year 2019 Disney was able to purchase 21st Century Fox for $52.4 billion but then raised the offer up to $71.3 billion to stop an offer from Comcast. Its owner Rupert Murdoch was selling Fox due to its inability to compete with the new digital streaming revolution. Disney did not grasp this reasoning and its billions of dollars are stuck in Fox. It is unable to get it back since Fox is unable to compete with streaming services such as Netflix.
❤️ At-Risk To Competitors Lack of promotion and marketing may make Disney vulnerable to competition. The only time they run advertisements is when they are advertising a new movie or toy. Other than that, the majority of marketing is done using visuals via cross-promotion.
❤️ Insufficient Demand Scaling for Product The problem is that Disney product designers lack judgment of what is the “next big idea,” which leads Disney to miss out on many opportunities in comparison with its competition. When there is a significant demand, companies capitalize by forming a campaign relevant to the market. But, Walt Disney fails to profit from these opportunities.
❤️ The burdensome acquisition Certain acquisitions could stimulate growth, while others could result in long-term financial turmoil. The high margins of Disney have been damaged by recent events, as well as the financial burden resulting from the purchase of 21st Century Fox. It is expected that the negative impact of the purchase of Fox will have a negative impact on Disney’s finances for a long time to come.
❤️ The allegation of Racism – Disney was criticized following the revelation it was revealed that Barbara Fedida, a top executive at Disney’s ABC News, had a long track record of making remarks that were deemed racist as well as engaging in insensitive and inappropriate conduct. The backlash and outrage directed at Disney caused the company to put the executive in question in a severance package while it investigated her behavior. Due to the overwhelming protests against racism, the presence of racist executive positions is a big flaw.
❤️ negative publicity – The image of the business was marred recently when over 700 Walt Disney World performers lodged a complaint following a scuffle with a group of employees seeking a safer work environment. Disney took a stance against the performers for their demands for safety and testing procedures due to recent incidents.
Disney’s Of Opportunities
❤️ Prepare to Market –If Disney chooses to change their approach to the way they invest in marketing may transform the opportunities it missed and could even spark new possibilities.
❤️ Fundamental Competencies Based on Disney’s experience in the field of mass media and their expertise, they can assist in helping to develop new technology as well as other related aspects.
❤️ Big Names are worth it The world of HTML0 is awash with names. Disney is the top company for lots of kids and adults who were born in the Walt Disney era. Disney is an excellent brand that can be utilized as a way to promote further and further market a company. A partnership to work with Walt Disney Company is an advantageous move any business can take.
❤️ Disney’s streaming service online: (Disney+) –Disney is currently developing a brand new Direct-to-consumer (DTC) program called “Disney+” which will include the entire catalog of Disney, Marvel, Star Wars, and Pixar films. Disney+ is expected to be launched within the US market by the second quarter of 2019. It could provide a stiff challenge against Netflix due to its huge library of films and television shows. In addition, the basic subscription plans start from $6.99 each month in comparison with $8.99 per month for Netflix. Overall, it’s good for the consumer as we’ll have more options, and competition could bring prices down.
❤️ Create new Theme Parks Globally – Outside of the US, Disney theme parks are throughout Tokyo, Hong Kong, Paris, and Shanghai. The company can extend its service even further, by opening brand new theme parks themed by Disney within emerging markets in order to capitalize on the rapid growth of the middle class and a better economic outlook.
❤️ global expansion As of June 2020 Disney+ had attained 54.5 million users around the world, which amounts to around $3.7 billion per year. If Disney is focused to expand Disney+ into both developed and emerging markets around the world and expands its reach, it could grow and develop the streaming service to become a $30 billion-plus company.
❤️ Strategic Purchases Strategic Acquisitions Disney has made numerous strategic acquisitions, such as Marvel, Pixar, Fox, and many more, which allowed the company to increase its reach and take advantage of opportunities across different industries and niches in the entertainment industry. Disney may make further strategic acquisitions in the near future and accelerate its growth.
Disney’s Of Threats
❤️ Tax on High Expenses Disney has always put aside huge amounts of money on their employees, workforce development, and training. The current average wage given to a new employee working at Disney is $15 per hour. The salaries of employees around the world are constantly increasing. As salary increases are governed according to the law of the country, Disney could end up with less profit in the payment of their employees in other countries.
❤️ isolating in America Because of the ongoing problems with other countries, the majority of members of the administration are trying to get out of international agreements. This includes many manufacturing companies. Some of Disney’s manufacturing facilities are located outside of the United States If the isolation phase persists, Disney could be under pressure to earn enough profit.
❤️ Better Products & Technology Because they’re the kings of production of mass media, this technology may be beneficial to them. Disney isn’t a technology company or software house, so isn’t able to make technology perform specifically for them. With the advancement of technology, the enjoyment of watching content is now available on smart devices, and this is an area that Disney isn’t able to provide. The only way to remain in a safe space is to create an application that would offer Disney content by subscription.
❤️ Rise in Piracy – The wide adoption of streaming services has bundled television shows, movies, and other media together. However, users do not wish to pay for the entire content available on streaming services like Disney+. They are only interested in their preferred shows that have resulted in a rise in piratey using peer-to-peer and sharing solutions. The growth in piracy could threaten Disney’s revenues and profits.
❤️ More Stringent Regulations in the US the Justice Department announced that it will be revising specific regulations such as the Consent Decree. A revision to this decree may alter how relationships are forged with Hollywood studios and movie theaters and could end the monopoly advantage enjoyed by big production companies like Disney.
❤️ Growth In Hacking – streaming services such as Disney+ have soared in popularity because of the growth in viewers due to the fact that people are being trapped inside because of recent incidents. Hackers are also turning their focus to streaming services in order to profit from the large volume of customers. The hacking and stealing of Disney+ users’ accounts have been increasing in recent times.
❤️ Economic Uncertainty: Walt Disney’s profits for Q2 2020 were shattered due to recent developments. The market’s uncertainty caused a drop of 58% in operating earnings between $3.8 billion during Q2 2019 and $2.4 billion in the second quarter of 2020, which is a $1.4 billion decrease in revenue.
SWOT Analysis Limitations to The Walt Disney Company
While it is true that the SWOT analysis is extensively used to plan strategic strategies, however, it has its fair share of drawbacks.
- Certain aspects or capabilities of an organization can be both strengths and weak points at the same. This is among the most important limitations that SWOT analysis has. Changes in environmental regulations can be an issue for the company but however, but it could also be an opportunity in the sense that it can allow the company to compete in a position to compete with its competitors or even gain an advantage over competitors when it can develop its products more quickly than its competitors.
- SWOT doesn’t provide a way to gain competitive advantages It is not a strategy to gain competitive advantage, therefore it should not be considered a solution in and of itself.
- The matrix serves as an initial point of reference for an analysis of how the proposed strategies can be implemented. It also provided an evaluation window, but not any implementation plan that is based on the strategic performance that is the responsibility of The Walt Disney Company
- The SWOT model is a static evaluation that analyzes the current conditions with only a few potential modifications. When circumstances, capabilities, as well as threats, and strategies, evolve, the dynamics of a competitive setting will not be apparent in one single matrix.
- SWOT analysis can cause a company to focus too much on one external or internal aspect when formulating strategies. There are interrelations between the important external and internal aspects that SWOT cannot reveal that can be vital in formulating strategies.
The SWOT Analysis is Weighted and Weighted of The Walt Disney Company
Due to the previously stated weaknesses of the SWOT analysis/ matrix, the corporate management has decided to assign weightage to every internal strength and weakness of the company.
Companies also evaluate the probability of happenings in the near future and the impact they will be on the firm’s performance.
This is referred to as weighted SWOT analysis. It is superior to basic SWOT analysis as With a Weighted SWOT Analysis, Walt Disney Company managers can concentrate on the most crucial aspects and eliminate the less important ones.
This also helps solve the problem of the long list, which is when organizations make lengthy lists but do not address any of the elements that are considered to be crucial.
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❤️ What is a strategic issue for Disney?
The weaknesses of the company are two strategic issues it has been confronting, but its potential for expansion is endless as well as its threats, which include intense competition.
One of the strategic challenges that Walt Disney is currently faced with is losing a large number of subscribers to ESPN.
❤️ What is Disney’s competitive advantage?
Disney employs the differentiation of its products as a general strategy to gain competitive advantages. Michael Porter’s model explains that this strategy focuses on exclusive products for a variety of markets.
❤️ Who are Disney’s competitors?
❤️ What is it like working for Disney?
❤️ What is Disney’s business structure?
The Walt Disney Company, together with its subsidiaries is a multi-faceted entertainment company worldwide with four segments of business:
Media Networks; Studio Entertainment; Parks, Experiences and Consumer Products as well as Direct-to-Consumer as well as International.
Summary of Key Takeaways as well as Conclusion
Disney is able to oversee its expansion only by being cognizant of the risks they face in the market.
The weaknesses they face are easily overcome with proper and thorough planning. These are the most important lessons for companies to take away:
- There must be an introduction of innovative concepts and new technologies within”Disney+,” their OTT platform “Disney+”. These streaming platforms on the internet are in high demand and they could be able to capture a significant market share by making smart investments in the platform.
- A sound financial plan is the requirement of the moment for Disney. This will enable them to spend money on marketing as well as on new technology. It may become a stronger company if they are able to gain public recognition.
- Disney’s play store line is a good idea for developing countries as it’s an unexplored market. They must break away from the belief that these stores will succeed only in developed nations. This will aid them in competing and could prove very beneficial to them.
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