Dell SWOT Analysis 2021

Dell SWOT Analysis 2021

SWOT Analysis of Dell focuses on strengths, weaknesses opportunities, threats, and weaknesses. 

Weakness and Strength are the internal variables, while threats and opportunities are the external factors that affect the SWOT analysis of Dell.

Dell is a US company that sells notebooks, storage devices printers, servers, and other peripherals to its customers. 

dell swot analysis

If we look at Dell we can say it is among the most popular laptop brands around the globe. Dell laptops are built to meet the requirements of any company and are able to handle any job with modern technology. 

Its most popular laptop models are Inspiron, Vostro, XPS, G Series, and Alienware laptops.

Dell SWOT Analysis 2021

Strengths Of Dell  in SWOT Analysis

dell swot analysis

  • A large portfolio: Dell Technologies is one of the most popular brands around the globe. The company produces and sells an extensive range of computer-related products, which has led to its overall value exceeding hundreds of billions. Dell Technologies has spent more on acquisitions and mergers. Along with the new offerings, these developments bring new industries and patents for the company. But the popularity of Dell’s products started with Dell computers.
  • Unique customization options: At the beginning of 2000 the majority of families who brought computers into their homes were using the Dell. The Dell was available online for purchase and you were encouraged to personalize the item prior to placing an order. It was surprising that the amount of customization Dell provided wasn’t offered from other brands.
  • Direct sales model: Dell products are offered directly to both consumers and enterprises. There’s no place to find Dell in stores that sell retail products like Best Buy. From a business standpoint, it’s a good idea. Many other brands utilize retail as a middleman. By doing this they will lose a certain percentage of their profits to the middleman. Dell Technologies avoided the whole middle management, and it continues to add to their margins of profit.
  • Strong customer foundation: It helps Dell to establish a solid base between institutions and customers. Customers love Dell’s customer service. They’re known for their speedy, responsive service and uncompromising. They’ll also have someone in the country. It’s easier to eliminate any wrinkles in the product prior to and after purchasing.

Weaknesses Of Dell  in SWOT Analysis

dell swot analysis

  • Material items Material: The majority of Dell’s earnings is from sales of laptops and computers which are commodity products. Computer hardware products (commodity) are sold at a very low margin of profit.
  • Customer service was not great While Dell was praised, its customer relations deteriorated when their call centers went to other countries. Dell has invested a significant sum of money to fix the issue, but it hasn’t returned to its old image of service to customers.
  • Lower investment in R&D The company invests much less of its profits in R&D than its major competitors, which means it was unable to design solid products for tablet and smartphone markets, and also to develop new capabilities and skills.
  • Lack of Patent Portfolio Due to a lack of investment in R&D, Dell has not acquired an impressive patent portfolio and is currently struggling to compete in the lucrative tablet and smartphone market.
  • A few shops sell products online. It can save money as well as allow for customizing the product, but it also gives the product less visibility. The buyer is unable to believe in the products until he has the items in his possession first.
  • Low Unterscheidung: Dell’s main competitive benefit was its lower price, the company is unable to pay for price competition. In addition to the superior quality, Dell’s products are not significantly different from those of its competitors and are at a disadvantage when the price provided by the rival is cheaper.
  • A variety of products and parts from numerous manufacturers from different nations.
  • Computer maker, not the maker of computers and computers, which makes DELL in a position of not being able to move supplies.
  • Dell lacked strong partnerships with dealers/distributors.
  • No equipment of the manufacturer
  • It is not attracting the market student segment. Dell’s revenue from educational institutions like universities only makes up 5 percent of Dell’s total.
  • Dell’s concentration on corporate and institutional government clients somehow impacted his ability to build relations with schools of education.
  • Dell’s direct approach and approach to customizing created issues for homeowners. For instance, customers are not able to visit retailers since Dell does not have distribution channels.
  • Dell customers are unable to buy Dell at the same time as other brands because every product is built specifically to the customer’s specifications and can take days to finish.

Opportunities Of Dell  in SWOT Analysis

dell swot analysis

  • Network Service: In order to ensure that business operations are efficient and efficient as well as managing data, many companies and organizations use data networking services. Dell is already running its business in the technology industry. All it needs to do is to maximize the benefits of networking.
  • Acquisition: Numerous tech companies such as Google, Facebook, Microsoft, Apple, and Amazon have purchased other smaller startups to improve their market share. Dell has the resources to finance its business and its brand could also consider making certain acquisitions of tech startups to increase its market share.
  • Smartphone Growth: We know that Dell recently joined the smartphone market. The use of smartphones in the market is growing all over the world. It is time for the company to capitalize on the growing demand for smartphones and offer new smartphones.
  • Developing Markets: The market for technology in emerging countries such as Africa is expanding and has huge potential, unlike the market that is mature in developed nations. Dell should offer cloud computing services and other related services in these markets to take advantage of the opportunities.
  • Software Expansion: Dell’s product range Dell is comprised of technology hardware and Cloud computing as well as security and protection services. Businesses and corporations also require services such as digital storage or networking. Dell should focus its efforts on software and services areas in order to expand its portfolio of services.

 Threats Of Dell  in SWOT Analysis

dell swot analysis

  • The shrinking PC market: Dell relies heavily on revenues from PCs. However, it is evident that the PC market has started declining since the year 2006. Dell’s profit margins could be at risk if the PC market shrinks to the threshold of sustaining.
  • The second wave of the Pandemic from manufacturing, sales, and distribution The business was halted due to the pandemic that struck the world. As experts warn of the possibility of a new wave, Dell will have to suffer the devastation once more.
  • Stiff competition: From HP up to Lenovo, Toshiba, Acer, Sony, Microsoft, and many more Dell’s market shares are under threat by its competitors.
  • A looming recession: As the world slowly reopens after the recession, the economic chaos and job losses have forced many countries into a downward slope further into recession. As with all businesses, Dell is susceptible to the negative negative effects of a downturn.
  • The impact of tariffs: In 2019 Dell along with other technology companies turned down plans to impose tariffs on electronic products. If the government succeeds in the imposition of tariffs in the near future, Dell’s profits are at risk.
  • Legal Problems: In December of this year, Dell was named in an action along with several other companies that profited from child work in Congo. The implications of the ruling could affect both the financial and reputation of Dell.

Weighted SWOT Analysis of Dell Technologies Inc.

Given the above-stated shortcomings of the SWOT analysis/ matrix, the corporate management determined to give the weightage of each of the strengths and weaknesses of the business. 

Companies also evaluate the probability of events happening in the near future, and what the effect can be on the performance of the company.

This technique is known as a weighted SWOT analysis. It’s superior to basic SWOT analysis as With a Weighted SWOT Analysis Dell Technologies Inc. managers will be able to concentrate on the most crucial elements and ignore the less crucial ones. 

This also helps solve the problem of a long list which is when organizations make an extensive list, but none of the items are considered crucial.


What is Dell SWOT analysis?

Dell’s SWOT Analysis Dell concentrates on strengths as well as weaknesses, opportunities and risks. It is based on Strengths and Weakness. internal variables, while threats and opportunities are the external factors that influence the SWOT analysis of Dell. If we think of Dell we could say that Dell is among the most popular laptop manufacturers in the world.

What do you know about Dell company?

Dell is an American multinational computer technology firm that designs, develops repair, sells and maintains computers as well as other related services and products as well as being owned and operated by the parent company, Dell Technologies. Dell is the biggest shipper of PC monitors around the world.

How did Dell company start?

The company, initially dubbed PC’s Limited, was founded in 1984 by American Michael Dell, who was at the time studying in the University of Texas in Austin. The company was initially run from a dorm room, Dell started out with customizing improvements for computers.

What companies are owned by Dell?

Dell Inc. along with EMC Corporation have signed a final agreement in which Dell along with its owners Michael S. Dell, MSD Partners and Silver Lake will purchase EMC Corporation, while maintaining VMware as a publicly traded company.

Who is Dell’s biggest competitor?

V Dell Technologies’ major rivals include Lenovo Group, HP Inc., Hewlett-Packard Enterprise, IBM, and Apple

What is Dell’s strategy?

Dell’s goal is to offer services and products to customers and cut out the middleman. “Dell’s business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies” (SEC 2005).

What is Dell’s mission statement?

Dell’s aim is to make Dell the best profitable computer manufacturer around the globe in providing the most satisfying customer experience in areas we service. By doing this, Dell will meet customer requirements of the best quality. Top technology.


Dell is one of the major brands in the PC market. The brand’s acquisition and the merger of EMC’s operations with its own has seen an increase in operating costs. (Dell was a private company back in 2013 and has plans to go public once more). 

Dell is currently Dell Technologies. However the PC market is shrinking, and there are additional challenges within this competitive field. Competition has resulted in increased costs for Marketing as well as R&D. The operating costs for Dell have increased, leading to an operating loss. 

Dell isn’t as well different from its rivals. Apple is an established player in the world of smartphones. Lenovo has also made its debut in the market of smartphones. 

The problem is that Dell has not been able to expand in the midst of the growing mobile computing sector. In order to achieve faster growth, it should invest in new technologies, as well as new markets. 

This will lessen the company’s dependence on major markets and allow it to identify new avenues for growth. 

Michael Dell has been leading the company with efficiency. As the chief decision-maker, he’s accountable for all of the crucial decisions. It is, however, one of Dell’s weaknesses. 

Instead of being surrounded by rivals in a highly competitive business, Dell must try to diversify into new markets and discover new avenues for growth.

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