China Mobile SWOT Analysis [Update 2022] ❤️

China Mobile SWOT Analysis 2022

China Mobile SWOT Analysis: China Mobile is a Chinese Telecom major which has been the subject of media attention lately due to its soaring growth rates, as well as the growing number of subscribers. 

The company was once thought of as a state-owned company that was not able to achieve efficiency, it has transformed into a dominant business in China with international ambitions and plans to dominate the world’s markets.

 As the subsequent SWOT Analysis shows that the company is able to draw on its strengths and improve on its weaknesses to ensure that the risks are transformed into opportunities, and it will continue to be a force to take on.

Corporate Overview

China Mobile Limited was established in 1997. It was initially known as China Telecom (Hong Kong) and later China Mobile (Hong Kong) and then China Mobile Limited in the form we have as we know it today. The public offering is made in 1997 and raised USD $2.5 million.

And another massive investment in capital (around USD $600 million) was completed in 2004. Do you need a course in SWOT analysis?

Strengths In The SWOT Analysis Of China Mobile

❤️ Solid Brand Portfolio: Through the years, China Mobile has invested in creating a solid brand portfolio. This SWOT assessment from China Mobile just underlines this fact. This brand portfolio is extremely beneficial when an organization would like to diversify to new categories of products.

❤️ Customer satisfaction is high The company: with its dedicated department for managing customer relations has been able to reach an extremely high level of satisfaction with its current customers as well as high brand loyalty among prospective customers.

❤️ Very successful in its Going To Market strategy with its product.

❤️ Excellent performance in New Markets: China Mobile has built expertise in gaining access to new markets and becoming successful in these markets. This expansion has enabled the company to create new revenue streams and diversify its economic risk in the markets that which it operates.

❤️ A strong dealer community: has created a culture of dealers and distributors in which dealers do not just promote their products, but also train the sales staff to show the client how to get maximum value from the product.

❤️ A track record of success in the integration of complementary companies through mergers and acquisitions. It has successfully merged a variety of technology firms over the last few years to improve its efficiency and build a stable supply chain.

❤️ Highly skilled workforce with effective training and learning programs. China Mobile is investing huge resources into developing and training its employees. This results in an employee pool that is not only skilled but also motivated to strive for more.

❤️ Excellent Returns on Capital Spending: Good Returns on Capital Expenditure China Mobile is relatively successful in the execution of new projects and has generated decent returns on capital expenditures by creating additional revenue sources.

Weaknesses In The SWOT Analysis Of China Mobile

❤️ The decline in net profit: China mobile has been able to generate the necessary amount of turnover, however, profits have gradually decreased over time, mostly due to overheads.

❤️ Research and Development: They have lagged behind, unable to be competitive with the world from toe-to-toe. They faced issues with 3G and even when they were unable to compete with their rivals, they were at the bottom of the pile. Insufficient competition is the main reason for their complacency.

❤️ Confined Market They operate mostly on the continents of China, Hong Kong, and Pakistan. They must expand the scope of their portfolio to ensure long-term growth.

❤️ The external environment: China’s government oversees the activities of the business, which causes problems and problems. The incompetence of decision-making is a significant issue for the company.

Opportunities In The SWOT Analysis Of China Mobile

❤️ China Growth rate Given the massive market China offers and at the rate that it is growing, businesses will see increased revenues soon, too.

❤️ The emerging markets: Countries with rising telecom demands are attractive areas that are a great opportunity for China Mobile. Countries such as India that already have an ongoing war on telecoms are a major market.

❤️ Rural Markets Markets for the rural sector in China aren’t fully developed. This is an enormous opportunity for the business. In the same way, rural markets of emerging economies can also be an excellent alternative.

❤️ Mergers and Acquisitions: They can create an international presence by M&A with local or regional companies.

Threats In The SWOT Analysis Of China Mobile

❤️ Competition pressures as the launches of new products have slowed in the services industry. It is putting additional competition pressures on companies like China Mobile. Due to the huge number of customers, China Mobile can’t respond promptly to the demands of the smaller markets that disruptors are looking at.

❤️ The growing technological proficiency that local companies have in the export market One of the most significant dangers of partnering with local players in the export market to China Mobile is the threat of losing IPR. The framework for intellectual property rights is not as strong in emerging markets, particularly in China.

❤️ Market saturation in the urban and stagnation in the market in the rural areas for China Mobile this trend is an ongoing issue within the Communications Services segment. One reason is that the acceptance of new products is slow in rural markets. It is also more expensive for China Mobile to serve rural consumers than urban customers due to the distances and the lack of infrastructure.

❤️ The Trade relations between the US with China could affect China Mobile’s growth plans – This could lead to an all-out trade war that could limit the potential for China Mobile to expand operations in China.

❤️ Changes in demographics – Baby boomers are retiring and the younger generation is finding it difficult ways to replace the purchasing power of their parents. This could result in greater profits in the short term for China Mobile but reduce margins in the long run, because younger people tend to be less loyal to brands and more willing to try new things.

SWOT Analysis Is Not As Effective For China Mobile

While SWOT analysis is a popular tool for strategic planning, SWOT analysis is extensively used to plan strategic strategies however, it does have its fair share of drawbacks.

  • Certain abilities or aspects of an organization could be both a strength as well as a weakness at the same time. This is among the most important limitations in SWOT analyses. For instance, changing environmental regulations can be an opportunity and a threat to the company. However, it may also provide an opportunity in the sense that it allows the company to compete on the same level or gain an advantage over its competitors when it is could develop its product more quickly than its competitors.
  • SWOT is not a method of determining how to get a competitive edge and therefore it shouldn’t be a complete solution.
  • The matrix serves as an idea to begin discussions on how the suggested strategies might be implemented. It offered an evaluation window, but it did not provide any implementation plan that is based on China Mobile’s strategic competitiveness. China Mobile
  • It is a static analysis that analyzes the existing conditions and a small number of potential modifications. When circumstances, capabilities, as well as threats, and strategies, evolve, the dynamic of a competitive setting cannot be analyzed in one single matrix.
  • SWOT analysis can cause a company to focus too much on one external or internal element in formulating strategies. There are interrelations among the most important external and internal aspects that SWOT cannot reveal that can be vital in formulating strategies.

The SWOT Analysis is Weighted and Weighted of China Mobile

Due to the previously stated weaknesses of the SWOT analysis or matrix, the corporate management has decided to assign weightage to every internal strength and weakness of the business. 

They also consider the likeliness of events happening in the near future, and what the effect can be on the performance of the company.

This is referred to as weighted SWOT analysis. It’s superior to basic SWOT analysis as With weighted SWOT analysis China Mobile managers can focus on the most crucial elements and ignore the less crucial ones. 

It also eliminates the problem of a long list which is when organizations make lengthy lists but do not address any of the elements that are considered to be important.


As the previous SWOT Analysis suggests, China Mobile has its mission in order when it embarks on its international expansion and continues its dominance in the domestic market. 

At the present, numerous investors from across the world are eyeing its stock, which is an accomplishment given the fact that its IPO (Initial Public Offering) in 1997 did not arouse much of the attention of investors outside Hong Kong where it started its transformation from a small player to a market-leading position.

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