BMW SWOT Analysis 2021

BMW SWOT Analysis 2021

BMW produces and sells high-end motorbikes and cars, ranging from sports cars to luxury touring, sedans, and racing motorcycles that have large displacement engines. 

BMW is listed as one of the top automakers worldwide and is the leader in premium car sales. The company is home to BMW, MINI as well as the Rolls-Royce brands and sells more than 2.5 million cars under these brands. 

The retail network it operates worldwide is comprised of dealer branches, company branches as well as subsidiary companies and importers. 

BMW SWOT Analysis

BMW Group is a global company that includes subsidiaries, dealers, and importers. BMW Group is divided into three parts: Automotive, Motorcycles, and Financial Service. 

Automotive is the main segment that accounts for close to 75% of the total Group revenue, while Motorcycles are just less than 5percent of sales. 

Its Financial Service segment offers leasing and financing services to customers through contracts with financial services providers in the local area. 

BMW has around 30 manufacturing facilities in 15 countries along with 45 sales subsidiaries as well as financial services facilities. It’s time for an in-depth SWOT analysis of the business.

Company Background

Name Bayerische Motoren Werke AG (BMW Group)
Founded March 7, 1916
Industries served Automotive
Financial Services
Geographical areas that are served Global (over 150 nations)
Headquarters Munich, Bavaria, Germany
Current CEO Harald Kruger
Revenue (Euros) EUR92.175 billion (2015) 16.4 percent growth above EUR80.401 billion (2014)
Profit (Euros) EUR6.396 billion (2015) 10% growth in comparison to EUR5.817 billion (2014)
Employees 122,244 (2015)
Main Competitors Chrysler Group LLC, Daimler AG, Ford Motor Company, General Motors Company, Honda Motor Company, Hyundai Motor Company, Nissan Motor Company, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and numerous other automotive companies.

SWOT Analysis

The BMW SWOT Analysis examines the strengths of the company, its flaws, opportunities, and risk. 

The primary factors in a BMW SWOT analysis are strengths and disadvantages, while the external aspects include strengths and weaknesses. 

SWOT Analysis is an established management technique that allows companies such as BMW to assess their business and its performance against competitors. BMW is among the most well-known brands in the automotive industry.

Strengths in the SWOT Analysis of BMW

BMW SWOT Analysis

  • Quality Products: BMW is obsessed with finding the perfect balance between quality, durability, and luxurious luxury. Every car that comes out of the factory has been designed to offer the latest technology to be used in everyday life. 
  • Experiential experience with Green Technology: An automaker that has built up years of experience in hybrid and fully electric technology is an enormous advantage, as green is the new norm. BMW is researching electric vehicles in the late 1970s.  
  • global operations: BMW is a global company with a worldwide sales organization and has more than 30 manufacturing plants and assembly facilities across 140 countries. 
  • Highly Valuable brand Focusing on the requirements of the customer, BMW has built a solid and valuable business. In the year 2019, BMW was ranked #21 the most valuable brand in the world
  • Great Reputation A lot of the buying decision of luxury brands is based heavily on the brand’s reputation. As an entity, BMW is one of the most well-known companies in terms of quality. In the year 2019, Inter Brand ranked BMW 11 as the most popular brand among the top 100 brands in the world. [Source 5]
  • high R&D Investments The R&D motor that drives longevity and success. BMW is a major investor in hybrid self-driving, electric and autonomous vehicles
  • Successful Strategies A tiny portfolio can eliminate any deviation from established strategies. With just three brands in its umbrella, BMW operates very efficiently as an extremely well-oiled German machine that relies on extremely effective strategies
  • Balancing Geographical Revenues Being able to have diverse sources of revenue from diverse regions guarantees long-term viability. BMW is a major percentage of market shares across Europe, America, and Asia and sells hundreds of thousands of vehicles across the globe.

Weaknesses in the SWOT Analysis of BMW

BMW SWOT Analysis

  • negative publicity While BMW had asked for subsidy through the German government to help cushion the effects from the pandemic the company’s executive took the decision to pay more than $1.7bn in dividends. This level of greed during challenging times could make many of the company’s most faithful customers.  
  • Recalls that are controversial: The reputation of automakers decreases when they recall vehicles. BMW has announced that it is recalling more than 357,000 old versions across the U.S. And more than 1.4 million worldwide to replace the defective Takata airbags. 
  • Many Legal cases: BMW has been involved in several lawsuits that include an obstruction case within South Korea and collusion regarding the emission of carbon dioxide within Europe. Being in violation of the law often is a serious flaw since it is difficult for customers to trust the company.  
  • Small Portfolio Even though competitors such as Volkswagen have several high-end brands, BMW’s collection is lacking differentiated products and is made up consisting of BMW, MINI, and Rolls-Royce. 

Opportunities in the SWOT Analysis of BMW

BMW SWOT Analysis

  • Give you a variety of options: Millenials and Gen-Z are dominating the market for consumers and require flexibility in transport. BMW already has cars and just needs to begin the car rental business or build a car share application to attract this lucrative customer base.
  • The focus is on emerging Markets: According to Thomas Schaefer, Head of Volkswagen Africa, sub-Saharan Africa is home to the potential to produce 3-4 million brand new vehicles that are a significant increase from just 420,000 in the year 2017. BMW is able to profit from unsaturated emerging markets.
  • Expand to the Self-Driving Industry: Autonomous vehicles in the near future. BMW can help lay the groundwork to capitalize on the demand in the near future.
  • Offer eco-friendly mobility: The number of environmentally conscious consumers is growing rapidly, and so is the demand for eco-friendly alternatives to mobility. As one of the leading companies in the electric vehicle industry, BMW is perfectly ready to capitalize on this trend. 

Threats in the SWOT Analysis of BMW 

BMW SWOT Analysis

  • The looming global recession: During periods of economic crisis, people are forced to cut or eliminate expenses that are not essential such as buying the latest BMW. Presently, many major economies are experiencing a recession as a result of the devastation of the virus. 
  • Growing Manufacturing Costs: Auto manufacturing is affected by a broad array of complicated and competitive elements. In the second quarter of 2019, BMW’s earnings fell by 48% because of an uptick in the costs of manufacturing.  
  • stringent regulations: As governments have adopted stricter laws to tackle emissions, it’s simple for automakers to be in trouble. BMW is facing huge penalties for colluding in a deal with Volkswagen as well as Daimler to impede the rollout of technology that is clean and emission-free.  
  • The possibility of tariffs: In 2018, BMW and other German automakers traveled to the White House for talks on trade. The talks concluded with a pause in tariffs on European automobiles. If trade tensions resurface in the near future it is very likely to happen that the U.S. will impose tariffs on BMW and other European vehicles.  
  • Impacts caused by The Pandemic: Manufacturing is at a standstill due to a shortage of raw materials. BMW and other carmakers are reducing their financial outlooks because of the virus. If it continues it could mean that BMW’s profit margins will be eliminated.  
  • Stiff competition: Just like every other business, BMW is susceptible to losing clients and share of the market to larger competitors such as Mercedes as well as Lexus. 
  • Modifications to HTML0 Demographics: Millennials are becoming the dominant consumer group However, they don’t desire to carry the burden of ownership in full which may reduce BMW’s market share and profit margins.  


Who owns BMW now?

Who is the current owner of BMW currently, 50 percent is controlled by Stefan Quandt and his sister Susanne Klatten? You too could have a share of the 50% that is publicly traded shares.

What is BMWs unique selling point?

For instance, Subaru’s USP is “Confidence in Motion” and BMW’s USP is ” Ultimate Driving Machine”.

Who is BMW’s competitor?

BMW Group’s competitors include Audi, Mercedes-Benz USA, Porsche, Fiat Chrysler Automobiles (FCA), and Lexus.

This current BMW logo is believed to be derived from the circular shape of a propeller that rotates in a plane. The blue and white checkerboards are believed to represent a stylized image of a propeller blade made of silver and white spinning in the clear blue sky.

Who is BMW’s biggest competitor?

BMW Group’s top competitors are Daimler, Mercedes-Benz, Nissan Motor, Honda, Audi, Toyota Motor Corporation, and Volkswagen.

What are the strengths of BMW?

  • The BMW brand name is considered to be one of the most powerful car brand names around the globe. 
  • BMW has a well-balanced income base that is geographically diverse. 
  • It is the BMW label is the most recognizable for top-quality offerings in the field of automobiles. 
  • BMW has been active in green technology for more than 30 years.

How much is the BMW brand worth?

In 2021, as part of an index of brands across the globe according to their worth, BMW ranked 71 with the value of its brand being approximately 24.8 million U.S. dollars.

Why is BMW a strong brand?

The power of brands that are strong is awe-inspiring. They instantly convey to customers what the brand is about and why it can be trusted without having to think too difficult. A company like BMW is one that has gained an excellent reputation due to the way they influence us and the incredible products that they regularly offer to the market.

Which country buys most BMW?

In the fiscal year 2020, China represented the biggest market for sales for BMW. China was responsible for about 33.5 percent of Rolls-Royce, BMW, and MINI sales. Chinese customers purchased more than 778,700 of these cars in the 2020 fiscal year. This is nearly twice the amount of vehicles purchased by drivers in Germany.

Are BMW’s German cars?

BMW stands for Bayerische Motoren Werke. BMW is an American-owned business and is since its debut over a decade ago.


Being a member of the German three-way in the premium auto market alongside Mercedes as well as Audi, BMW has always distinguished itself as the most athletic and speedy making cars for owners who would like to take to the road to enjoy their own leisure. 

BMW is expanding its reach to the market for electric vehicles to be able to compete with Tesla in addition to diversifying its earnings from its tightly controlled internal combustion engines. BMW also owns an interest in the coming autonomous vehicle industry.

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