Berkshire Hathaway SWOT Analysis [Update 2022] ❤️

Berkshire Hathaway SWOT Analysis 2022

Berkshire Hathaway’s SWOT Analysis analyzes the brand’s strengths, weaknesses, and opportunities, as well as threats. 

The strengths and weaknesses in Berkshire Hathaway’s SWOT Analysis are internal factors, while the opportunities and threats are external factors.

Berkshire Hathaway’s SWOT Analysis is a proven management tool that allows it to compare its business and performance to other brands. Berkshire Hathaway is a leading brand in the financial services and banking sector.

Below is a table listing the Berkshire Hathaway SWOT, Strengths, Weaknesses Opportunities, Threats, and top Berkshire Hathaway Competitors. It also includes its target market segmentation, positioning, Unique Selling Proposition, and Target Market.

Berkshire Hathaway SWOT Analysis

What Are The Main Elements Of the SWOT Analysis/SWOT Matrix?

SWOT Analysis uses a methodological approach that analyzes the – Strengths & Limitations that Berkshire Hathaway has, as well as the Opportunities & Threats the firm faces due to competitive and macroeconomic factors prevalent in the United States.

SWOT analysis can provide key insight into both internal as well as external factors that could impact an organization’s performance. 

The SWOT analysis can be used by the leaders of an organization to improve performance, identify new opportunities, manage competitors, maximize return on investment, minimize business and policy-making risks, and optimize performance.


Warren Buffet’s Berkshire Hathaway Holding Company is one example of a holding company. Buffet, also known as the Oracle of Omaha is a well-known investor and is regarded as one of history’s most successful. 

His Berkshire Hathaway has more than 60 companies, including Duracell and Dairy Queen. Berkshire has subsidiaries that are involved in diverse business activities. 

Its largest subsidiaries include insurance companies, a freight railroad transportation business, and a group utility and energy generation and distribution firms. The other Berkshire companies are involved in many different activities.

The headquarters of Berkshire and Hathaway is located in Omaha, Nebraska. The parent company runs its businesses decentralized, which means that there is no central HR, marketing, or procurement function. 

The headquarters is only minimally involved in the day-to-day operations of the subsidiary companies. 

The senior management has a significant role in capital allocation and investment decisions, as well as in selecting the CEOs for each subsidiary. Berkshire has experienced tremendous financial growth in recent years. 

This SWOT analysis of Berkshire Hathaway discusses its significant strengths and weaknesses as well as potential opportunities and threats.

Strengths In The SWOT Analysis Of Berkshire Hathaway

❤️ Attractive investment: Warren Buffet is well-known for his intelligent investment decisions. Investors love to follow Warren Buffet’s investment decisions. Berkshire’s recent rapid growth in net revenue is also due to the Chairman’s financial acumen. Buffett also bought a significant and large stake in Apple. Buffett was made richer by the massive jump in Apple shares in 2018. Berkshire continues to invest in Apple. According to a Market Watch report, Berkshire had 239.6 million shares of Apple stock at the end of March. Berkshire currently holds a 48 Billion dollar stake in Apple. Other investments by Berkshire also have produced impressive results, including the one in Coca-Cola. Other major investments made by Berkshire include American Express, Delta Airlines, and Bank of America.

❤️ Strong financial growth: In the last five years, Berkshire’s Net Revenue and Net Earnings have grown rapidly. Between 2013 and 2017, the brand experienced strong and profitable growth. In these five years, Berkshire’s net revenue grew by 60 billion. The net income, however, has more than doubled between 2013 and 2017. The brand’s net revenue was 182.4 billion dollars in 2013 and rose to 242 billion dollars in 2017. In 2013, net earnings were just 19 billion, but they grew to 44 billion in 2017. Strong growth in insurance premiums drove the brand’s net revenue to grow.

❤️ A large and diverse business portfolio: Berkshire is a holding and investor company, but it also owns several businesses. It owns over 60 companies, including Geico and Duracell, as we have already said. Its largest subsidiaries include insurance companies, a freight railroad transportation company, and a group of utility and energy generation and distribution firms. The brand’s entire business portfolio is however much larger and more diverse.

❤️ Major acquisitions: Berkshire’s most important building blocks are acquisitions. The brand makes bolt acquisitions that are compatible with its businesses, in addition to large standalone acquisitions. These acquisitions have helped Berkshire grow. It made a significant stand-alone acquisition last year. It bought a 38.6% share of Pilot Flying J (“PFJ”) PFJ, which has a total annual volume of $20 billion, is the country’s largest travel-center operator. In addition to this, Berkshire’s subsidiaries have made numerous bolt-on acquisitions that add value to their existing businesses.

Weaknesses In The SWOT Analysis Of Berkshire Hathaway

❤️ Only a few people can make decisions: Warren Buffett is the key decision-maker at Berkshire Hathaway. Except for that, Berkshire is very selective in its decision-making. It can be a good thing, but it can also lead to errors. Buffett regrets some of the decisions he made that he didn’t listen to his advisors. Berkshire could have been richer if these investment decisions had not failed to produce the desired results.

❤️ Investment and acquisition mistakes: Warren Buffett was able to make many important and significant acquisitions. Not all of his acquisitions were equally successful. Some were unsuccessful, while others went wrong. Warren Buffett regrets the stock purchases and over-investment. He also missed out on several investment opportunities, including Amazon and Google.

Opportunities In The SWOT Analysis Of Berkshire Hathaway

❤️ Acquisitions: Berkshire’s business strategy and model includes acquisitions. Acquisitions have helped the brand grow and will continue to do so. Berkshire needs to acquire businesses only when it is necessary in order for the company to grow more quickly and strengthen its business model. This will allow it to maintain its profitable momentum.

❤️ Investments in Emerging Countries: Berkshire should be aware of investment opportunities in emerging economies for faster growth. Emerging Asian economies have new growth opportunities and are a good investment option. These economies are rapidly growing and could offer attractive returns in the near future.

❤️ Investing In Technology Brands: Technology is the most important industry right now. Berkshire has only invested in a few technology brands, apart from Apple. Although prudent investing is a sound financial strategy, it can sometimes be frustrating to be too cautious. Buffett regrets not investing in Amazon and Google at an early stage. He would have been many billions richer if he had done so. These technology brands have grown quicker than expected. The longer-term returns on investments in technology brands could be attractive as well.

Threats In The SWOT Analysis Of Berkshire Hathaway

❤️ Regulatory dangers: The regulatory framework has been changed in the US and abroad as a result of the financial and economic crisis. The regulation of financial institutions has increased significantly, resulting in higher compliance costs and operational expenses as well as greater overall pressure. These factors can have a negative impact on revenue and net earnings, not only for the Berkshire insurance business but also for other businesses.

❤️ Competition: Technology and competition can also cause Berkshire to lose its franchises, which could lead to lower earnings. Each business operates in a highly competitive market. The brand’s competitive advantage can be affected by changes in market conditions and technology. These changes can have an immediate impact on the brand’s earnings.

❤️ Economic fluctuations: Berkshire’s ability to access capital markets at reasonable prices can be affected by a decline in the economic environment. Berkshire’s most important businesses, which are subject to normal economic cycles, can be adversely affected by prolonged economic deterioration.

❤️ Risks associated with insurance and investment businesses: Any financial business, including investment and insurance, has many risks. Many of these risks are inherent in the insurance industry. Berkshire’s tolerance of risks could lead to significant underwriting losses in the insurance business. Similar losses could result from the estimation error inherent in casualty and property insurance loss reserves.

Limitations of SWOT Analysis in Berkshire Hathaway

The SWOT analysis is a popular tool for strategic planning, but it does have some limitations.

  • Some capabilities or factors can be both a strength and a weakness of an organization. This is one of the main limitations of SWOT analysis. If the company is able to develop products faster than its competitors, changing environmental regulations could be a threat or a benefit.
  • SWOT is not a way to gain a competitive advantage. It should not be a goal in and of itself.
  • This matrix is only intended to be a starting point for discussion about how strategies might be implemented. The matrix provided an evaluation window, but not an implementation plan. It was not based on the strategic competitiveness of Berkshire Hathaway.
  • SWOT is a static analysis – an analysis of the status quo that includes a few potential changes. The dynamics of a competitive landscape may change as circumstances, capabilities, threats, and strategies change.
  • The SWOT analysis could lead a firm to focus too much on one external or internal factor when formulating its strategies. SWOT analysis may not show the interrelationships between key internal and external factors. This could be important when devising strategies.

Berkshire Hathaway SWOT Analysis – Weighted

Due to the limitations of the SWOT matrix/SWOT analysis, corporate managers decided that each firm’s internal strengths and weaknesses should be given weightage. 

Organizations assess the impact of future events on company performance and the likelihood that they will occur.

This is a Weighted SWOT analysis. This is better than a simple SWOT analysis. With the Weighted SWOT Analysis, Berkshire Hathaway managers are able to focus on the most important factors and ignore the rest. This solves the problem of organizations making too many lists, but not enough critical factors.

The most important thing to consider when writing a great SWOT report for Berkshire Hathaway

How can Berkshire Hathaway employ to mitigate the risks arising from the weaknesses in the organization as well as threats from the macroenvironment?

– Identifying the competencies that are necessary for the continued existence of Berkshire Hathaway in Insurance (Prop. & Casualty) industry.

Find out your strengths as well as weaknesses in Berkshire Hathaway as much as possible.

Are there any individuals crucial to your organization? They could alter the balance between the strengths and weaknesses of the organization.

Give the proper weightage to the many factors that determine Berkshire Hathaway’s topline and bottom-line growth.

References Books on Berkshire Hathaway SWOT Analysis

Berkshire Hathaway (2018), “Berkshire Hathaway Annual Report”, Published in 2018.

Euromonitor (2018), “Financial Sector Analysis “, Published in 2018.

A. D. Chandler, Strategy and Structure (Cambridge, Mass.: MIT Press, 1962)

L. Wrigley, Divisional Autonomy and Diversification (Ph.D., Harvard Business School, 1970)

M. E. Porter, Competitive Strategy(New York: Free Press, 1980)

O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975)

R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986)


Berkshire Hathaway has experienced rapid financial growth over the last five years, driven by an increase in insurance premiums. Berkshire has also grown through acquisitions. These are both standalone and combined. 

The business’s large and diverse business portfolio is a major strength. Warren Buffett regrets many investment mistakes he made in his lifetime. 

He also missed out on important investment opportunities such as Amazon and Google. Berkshire should invest in technology brands if it wants to grow faster. 

Brands can also take advantage of the opportunities for growth and investment in emerging Asian economies. 

This will allow for faster growth and greater stability. Berkshire has a solid financial foundation and a large cash reserve. 

Warren Buffet is concerned that his cash reserves of more than 116 billion dollars will not be enough to buy the right brands.

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