Aston Martin SWOT Analysis 2022

Aston Martin SWOT Analysis 2022

Aston Martin SWOT Analysis analyzes the brand’s strengths, weaknesses, and opportunities, as well as threats. 

The strengths and weaknesses of Aston Martin SWOT Analysis are internal factors, while opportunities and threats are external factors.

A proven management framework, SWOT Analysis allows Aston Martin to compare its business and performance to other brands. Aston Martin is a leading brand in the automotive sector.

Below is a table listing the Aston Martin SWOT (Strengths and Weaknesses. Opportunities, Threats).

It also includes top Aston Martin competitors, its target market, segmentation, positioning, Unique Selling Proposition.

 

Aston Martin SWOT Analysis

Introduction

Aston Martin Limited was founded by Robert Bamford and Lionel Martin in 1914. It is a manufacturing firm that specializes in luxury and sports cars, as well as great touring cars. 

The company was initially focused on luxury and sports cars, but it expanded to include the largest touring cars in the 1960s. (Dowsey, 2007). 

It also has a mixed financial history, including a bankruptcy filing in the 1970s. It has also enjoyed periods of stability and long-term prosperity, like the Ford Motor Company’s ownership. (Dowsey, 2013). 

The company also has many elements that make it a success in the highly competitive automotive industry. These strengths are what make the company’s grand logo stand out despite all the market challenges.

Strength In The SWOT Analysis Of Aston Martin

Aston Martin SWOT Analysis

They are the most important assets of a company and have helped to establish a market. Aston Martin has a strength:

  • This company has a long history. They were founded in 1913, and have been through two world wars. They still have a great reputation in the global Automobile market and are ready to continue fighting for it. They are hardworking and have turned their lives around since the end of the wars.
  • High-quality cars: Aston Martin employs a strong manufacturing and design team. Every car they produce is perfect, powerful, and highly coveted by all. Aston Martins are a favorite of people because of their performance and build quality.
  • They Target the crème de la crème of society: Aston Martin cars can’t be bought by most people. They have succeeded in advertising it to the wealthy class and everything has gone perfectly. They targeted it that way to make the most of their profits and maximize their purchase value.
  • Aston Martin is a luxury brand with a loyal customer base. They are trusted by people who know the value of their products and will stick with them. They are open to changing models, but they still appreciate the company.
  • Marketing and Branding both are important. A luxury automobile company is not a mass-market product, but it can entice anyone. This is done mainly through movies and other media, as well as strategic advertisements. Aston Martin is used by many celebrities around the world, and they are often a spokesperson for this company.
  • Aston Martin has grown to over 50 countries. They also explore other automobiles such as speedboats and bicycles. This allows them to be more accessible in all areas.

Weaknesses In The SWOT Analysis Of Aston Martin

Aston Martin SWOT Analysis

Weaknesses can be described as areas where a company is weak and needs to improve. These are Aston Martin’s weaknesses:

  • Aston Martin has a smaller market than other similar companies. Because they are primarily focused on their luxury market, and have never attempted to enter other markets, this is why Aston Martin has a smaller market. If they don’t want to be beaten, they may have to act quickly.
  • Limited selection: There are only a few models available at any given time, which makes it difficult for consumers to choose. They only use the highest quality products, and they have excellent technicians. They want their loyal customers to have the best possible experience with everything they do.

Opportunities In The SWOT Analysis Of Aston Martin

Aston Martin SWOT Analysis

Opportunities can be used by a company to aid in its growth. Aston Martin offers opportunities in the following areas:

  • Budgeted Automobiles It is time for Aston Martin to get into the mass market. Although they may be well-known, the public wants to see their technology. It is possible only through middle-range products that people can afford.
  • Expanding their availability: They are readily available in many countries, but it is very difficult to obtain them. Aston Martin must expand their business and advertise more in local markets to be able to penetrate this market.
  • Daily automobiles: Aston Martin creates luxury products that cannot be used often. They can however use their technical expertise to make products that help people get better cars. They will be able to fight it off against many mass-market car producers all over the globe.
  • Increasing availability of repair: It can be difficult for an international customer of Aston Martins to get service quickly. Many times, they have to wait months before their cars are fixed. This is an area that the company should address.

Threats In The SWOT Analysis Of Aston Martin

Aston Martin SWOT Analysis

Threats to the company can cause damage and reduce the market. These are the threats facing Aston Martin

  • Rising fuel prices: Petroleum products are on the rise. Aston Martin should consider electric-powered cars.
  • Great Competition: The company is up against Bentley and Porsche as well as Jaguar and other companies. To beat the competition, they will have to be more present in the market.

Competitors

The company’s core competitors are Mercedes in Europe and Volkswagen in Europe. Other foreign brands, such as Lotus and Nissan, are also important competitors from America and Asia. These market competitors are the ones that continue to impact the company’s operations.

References

  • Aston Martin. (2000). Mulgrave, Victoria: Images Publishing Group Pty Ltd.
  • Aston Martin. (2003). Mulgrave, Victoria: Images Publishing Group Pty Ltd.
  • Aston Martin. (2008). Mulgrave, Victoria: Images Publishing Group Pty Ltd.
  • Aston Martin. (2010). Mulgrave, Victoria: Images Publishing Group Pty Ltd.
  • Aston Martin. (2013). Mulgrave, Victoria: Images Publishing Group Pty Ltd.
  • Dowsey, D. (2007). Aston Martin: Power, beauty, and soul. Mulgrave, Vic: Peleus Press.
  • Dowsey, D. (2010). Aston Martin: Power, beauty, and soul. Mulgrave, Vic: Peleus Press.
  • Dowsey, D. (2012). Aston Martin: Power, beauty, and soul. Mulgrave, Vic: Peleus Press.
  • Pitt, C. (2006). Aston Martin DB7 and DB9. Hockley: CP.
  • Pritchard, A. (2006). Aston Martin: A racing history. Sparkford, NR Yeovil, Somerset, U.K: Haynes Pub.
  • Pritchard, A. (2010). Aston Martin: A racing history. Sparkford, NR Yeovil, Somerset, U.K:  Haynes Pub.
  • Presland, W. (2009). Aston Martin V8. Ramsbury: Crowood.
  • Raby, P. (2007). The little book of Aston Martin. Swindon: Green Umbrella.
  • Rae, J. B. (2012). The American automobile industry. Boston, Mass: Twayne Publishers.
  • Raby, P. (2013). The little book of Aston Martin. Swindon: Green Umbrella.
  • Rubenstein, J. M. (2010). Making and selling cars: Innovation and change in the U.S. automotive industry. Baltimore: Johns Hopkins University Press.
  • Schlegelmilch, R. W., & Lehbrink, H. (2000). Aston Martin. Köln: Könemann.
  • Schlegelmilch, R. W., & Lehbrink, H. (2002). Aston Martin. Köln: Könemann.
  • Schlegelmilch, R. W., & Lehbrink, H. (2007). Aston Martin. Köln: Könemann.
  • Slater, R. (2014). The management coach.

Conclusion

In its history, Aston Martin has seen many changes. The last ownership change was in 2007, Aston Martin. The brand’s success is unaffected by these changes. 

The company’s strong brand image is a result of its partnerships and associations, as well as its target market. 

These elements are what define the company’s position in the highly competitive automotive industry. 

The company also sees success in future ventures in all markets. These aspects show that the company has great potential to grow.

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